Italy's search habits are shifting faster than brands can measure
Italian research from IAB Italia's Search Forward 2026 shows 35% of online adults use generative AI for shopping, while Google AI Mode reaches 9.4% in Italy.
PPC Land
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OpenAI buys TBPN: the tech show that never asked hard questions
OpenAI paid low hundreds of millions for TBPN, a tech talk show built on friendly access. What the deal means for AI public narrative and marketing.
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Google Search Console impressions bug ran for nearly a year unnoticed
Google confirms a Search Console logging error inflated impression data from May 13, 2025. A fix is rolling out, and impressions will drop in coming weeks.
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IAB Polska publishes nano and microinfluencer guide as trust data turns stark
IAB Polska released a practical guide on nano and microinfluencer marketing on March 19, 2026, as research shows only 30% of Polish social media users trust influencer content.
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Amazon's payment change: ad costs to auto-deduct from seller proceeds April 15
Amazon Ads moves to proceeds billing for a portion of advertisers April 15, with Pay by Invoice available as an alternative and credit cards remaining a secondary option.
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Google's first mainland China search event lands in Shanghai on May 15
Google Search Central Live Shanghai 2026 brings SEO, search optimization, and global market expansion topics to mainland China for the first time on May 15.
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Spotter's data reveals 6,600 YouTube creators now rival prime-time TV in reach
Spotter's March 2026 report quantifies Creator TV as a distinct media category with 136B annual US views, 26B hours watched, and ad completion rates beating standard video.
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Most marketers can't predict their audience - and AI isn't fixing it yet
Brandwatch's 2026 report surveyed 1,028 marketers and found 75% still struggle to understand their audiences, while 84% name AI the top skill to master.
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KitKat's chocolate heist turns into a marketing masterclass - but cargo theft is real
Nestlé's 413,793 stolen KitKat bars sparked a brand response campaign built on batch-code tracking and cross-brand social media trendjacking that marketers are watching closely.
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Meta's Robyn: who really benefits when a platform builds your MMM?
Meta's open-source Robyn MMM tool promises democratised measurement, but its growing adoption raises questions about platform influence over advertising budget decisions.
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YouTube Topic Insights: Google's open-source Gemini tool that finds trends for you
Google's open-source YouTube Topic Insights tool uses Gemini AI and the YouTube Data API to automate trend discovery and top creator identification for advertisers.
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Millennials abandon brands faster than any other generation, Adobe study finds
Adobe's study of 1,002 consumers finds 94% of Millennials would switch brands over disconnected shopping journeys, with cart abandonment and post-purchase silence as top triggers.
