Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar
Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.
PPC Land
Posts
Previous Posts-
-
NO BATIDÃO hits week 21 — and these charts tell you why it won't stop
YouTube's weekly music charts for mid-March 2026 show NO BATIDÃO at global #1 for a 21st week, with sharp regional splits across 15 territories and a Shorts chart that explains everything.
-
Google AdSense pushes bfcache, speculation rules, and AI debugging to publishers
Google AdSense today urged publishers to implement bfcache, speculation rules, and Chrome DevTools AI debugging to boost page views and ad revenue efficiency.
-
YouTube Creator Partnerships replaces BrandConnect in 7 markets
YouTube today unified BrandConnect and the Creator Partnerships Hub into a single platform available in 7 markets, with global expansion planned for 2026.
-
PhotobookShop hit with $39,600 ACCC fine for hiding paid influencer deals
Australia's ACCC fined PhotobookShop $39,600 for instructing influencers to hide paid partnerships and editing out negative product feedback on Instagram.
-
Apple Maps is getting ads - and it could reshape local search forever
Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps.
-
Roku named first publisher in Google's Confidential Publisher Match at NewFront
Roku becomes Google's inaugural partner for an encrypted identity solution that maps Google IDs to publisher IDs, expanding deterministic CTV targeting across Display & Video 360.
-
Philips drops Google TV for Titan OS on all 2026 models - what it means for CTV ads
Philips switches its entire 2026 TV lineup from Google TV to Titan OS, the Barcelona-based Linux smart TV platform, reshaping European CTV advertising and ad revenue dynamics.
-
Google-Agent joins the crawler list as AI browsing gets an official identity
Google on March 20 added Google-Agent to its user-triggered fetchers list, formalizing a new user agent for AI systems like Project Mariner that navigate the web on behalf of users.
-
71% of ad agencies say manual work is putting campaigns at risk
Fluency's 2026 Agency AdOps Benchmark Report finds 71% of ad operations teams say manual processes risk client campaigns, with 87% still pacing budgets manually across 170 U.S. agencies.
-
No new content, no links: how Hims lifted keyword rankings 34% in 3 weeks
A former Hims SEO leader shares how seven EEAT changes - no new content, no links - lifted keyword rankings 34% in three weeks for a telehealth brand.
-
FIFA's World Cup ad breaks: 73% of Americans will notice the ads, but only 30% will watch
FIFA approved ads during 2026 World Cup water breaks across 104 matches. New LoopMe data shows 73% of US consumers will notice ads, but only 30% plan to watch. 157 chars.
