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TransUnion Q4 2025 study shows 42% of Americans will rely on credit cards for holiday purchases, up from 38% last year, as 58% plan to spend over $250 despite inflation.
by Luis Rijo
impact.com partners with Evertune to integrate AI Brand Monitoring into performance marketing platform, enabling brands to measure and optimize visibility across ChatGPT, Gemini, and other large language models.
by Luis Rijo
Google's Gemini AI assistant integrates Maps data with photos and ratings directly in conversational interfaces starting December 13, 2025.
by Luis Rijo
Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.
by Luis Rijo
ChatGPT maintains commanding lead in U.S. AI chatbot traffic with 66% share while Google Gemini climbs rankings and X's Grok enters top 10 despite declining visits.
by Luis Rijo
AI washing research reveals systematic exaggeration of artificial intelligence capabilities creating consumer mistrust cycles that threaten brand credibility across marketing.
by Luis Rijo
ACCC releases comprehensive AI industry snapshot on December 17, warning of consumer risks from agentic systems, fake reviews, and privacy-degrading practices across platforms.
by Luis Rijo
IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding.
by Luis Rijo
TransUnion Q4 2025 study shows 42% of Americans will rely on credit cards for holiday purchases, up from 38% last year, as 58% plan to spend over $250 despite inflation.
by Luis Rijo
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
TransUnion Q4 2025 study shows 42% of Americans will rely on credit cards for holiday purchases, up from 38% last year, as 58% plan to spend over $250 despite inflation.
by Luis Rijo
impact.com partners with Evertune to integrate AI Brand Monitoring into performance marketing platform, enabling brands to measure and optimize visibility across ChatGPT, Gemini, and other large language models.
by Luis Rijo
Google's Gemini AI assistant integrates Maps data with photos and ratings directly in conversational interfaces starting December 13, 2025.
by Luis Rijo
Privacy advocates filed two GDPR complaints against TikTok on December 9, exposing systematic tracking across mobile apps including Grindr, incomplete data access responses, and potential violations involving sexual orientation data worth up to €530 million in fines.
by Luis Rijo
ChatGPT maintains commanding lead in U.S. AI chatbot traffic with 66% share while Google Gemini climbs rankings and X's Grok enters top 10 despite declining visits.
by Luis Rijo
AI washing research reveals systematic exaggeration of artificial intelligence capabilities creating consumer mistrust cycles that threaten brand credibility across marketing.
by Luis Rijo
ACCC releases comprehensive AI industry snapshot on December 17, warning of consumer risks from agentic systems, fake reviews, and privacy-degrading practices across platforms.
by Luis Rijo
IAB Europe's December 2025 report reveals digital advertising's social impact remains fragmented and unmeasured, threatening media plurality and journalism funding.
by Luis Rijo