Walmart's ChatGPT checkout flopped. Here's what comes next.
Walmart's Instant Checkout in ChatGPT converted three times worse than click-out links. Now Sparky is coming to ChatGPT and Gemini to replace it.
PPC Land
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Google's out-of-stock buy button rule just got stricter for merchants
Google Merchant Center now requires buy buttons to be greyed out on out-of-stock product pages, replacing the previous practice of hiding or removing them entirely.
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Opera GX finally lands on Linux with RAM limiters, VPN and ad blockers
Opera GX arrives on Linux on March 19, 2026, bringing RAM and network limiters, a zero-log VPN, built-in ad blocking, and Twitch and Discord integration to 34 million users.
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France's hidden CTV rulebook: Alliance Digitale publishes technical standards guide
Alliance Digitale released on March 12, 2026 a Guide to CTV Technical Standards covering VAST, OpenRTB 2.6, ads.txt, sellers.json for the French digital TV market.
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Sweden's influencer ad crackdown: fines, court rulings, and EU law coming
Sweden's Konsumentverket flags persistent ad disclosure failures in influencer marketing, with fines up to 1.5M kronor and EU Digital Fairness Act due in 2026.
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Publicis vs Trade Desk, OpenAI's ads manager, and Google's health AI push
Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.
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Czech publishers get new robots.txt shield against AI scrapers
SPIR on March 19 updated its standard for Czech online publishers to opt out of AI text and data mining, adding real-time response crawlers to the scope of the robots.txt framework.
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EU Parliament committee backs AI Act delay with fixed 2027 deadline
European Parliament committees vote 101-9 to postpone AI Act high-risk system deadlines to December 2027 and August 2028, replacing a flexible Commission trigger with fixed dates.
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K-Pop Demon Hunters' Oscar win shows what cinema does that streaming can't
K-Pop Demon Hunters won two Oscars in March 2026. VAB data shows cinema builds fandom-aligned audiences that outperform digital channels on brand recall and purchase.
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White House AI framework targets state laws, child safety, and copyright
The White House yesterday released a seven-pillar national AI policy framework urging Congress to preempt state AI laws, protect children online, and leave copyright questions to courts.
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DeepIntent's Helix upends healthcare marketing with a HIPAA-ready cloud
DeepIntent launches Helix on March 19, 2026, a healthcare marketing cloud with MCP support covering 3.7M providers and 240M patient lives for HIPAA-compliant campaigns.
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Fifth Circuit kills FTC's in-house TurboTax order - and threatens its enforcement model
A federal appeals court vacated the FTC's cease-and-desist order against Intuit over TurboTax "free" ads, ruling internal FTC adjudication of deceptive advertising claims is unconstitutional.
