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Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.
by Luis Rijo
TikTok partnered with NIQ for a two-year marketing mix modeling study revealing Romanian beauty brands dramatically underinvest in the platform while achieving superior ROI efficiency.
by Luis Rijo
Amazon replaced Brand Store quality ratings with sales-based scoring on December 12, 2025, abandoning engagement metrics for revenue attribution.
by Luis Rijo
Amazon DSP introduces content exclusion categories enabling advertisers to block specific topics across Twitch and third-party inventory through unified controls.
by Luis Rijo
YouTube integrates Nano Banana, Google's Gemini 2.5 Flash image editing model, into Posts feature for creators in four countries starting December 2025.
by Luis Rijo
Google allows Authorized Buyers to promote prescription drugs without certification starting January 2026, departing from Google Ads requirements.
by Luis Rijo
Gracenote expands On Sports platform with documentary linking and athlete imagery as viewing minutes surge 260% since 2021, targeting deeper fan engagement beyond live games.
by Luis Rijo
New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets.
by Luis Rijo
Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.
by Luis Rijo
Google Ad Manager launched focused banner ads on March 9, 2026, a beta format that blurs article text mid-scroll until readers tap a button to resume reading.
Tests and antitrust filings reveal Google AI Mode draws from FastSearch - a cached, lighter index separate from the live web powering traditional Search results
Google expanded Ads Advisor with three agentic safety features: real-time policy reviews, 24/7 security monitoring, and instant certifications via Gemini.
Danny Sullivan last week republished his 1996 Webmaster's Guide to Search Engines, a 30-year milestone document that shaped modern SEO practices and terminology.
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Cloudflare's 2025 analysis reveals AI bots originated 4.2% of HTML requests while global internet traffic expanded 19%, with post-quantum encryption reaching 52% adoption.
by Luis Rijo
TikTok partnered with NIQ for a two-year marketing mix modeling study revealing Romanian beauty brands dramatically underinvest in the platform while achieving superior ROI efficiency.
by Luis Rijo
Amazon replaced Brand Store quality ratings with sales-based scoring on December 12, 2025, abandoning engagement metrics for revenue attribution.
by Luis Rijo
Amazon DSP introduces content exclusion categories enabling advertisers to block specific topics across Twitch and third-party inventory through unified controls.
by Luis Rijo
YouTube integrates Nano Banana, Google's Gemini 2.5 Flash image editing model, into Posts feature for creators in four countries starting December 2025.
by Luis Rijo
Google allows Authorized Buyers to promote prescription drugs without certification starting January 2026, departing from Google Ads requirements.
by Luis Rijo
Gracenote expands On Sports platform with documentary linking and athlete imagery as viewing minutes surge 260% since 2021, targeting deeper fan engagement beyond live games.
by Luis Rijo
New global study shows advertisers waste spend on narrow demographic while ignoring valuable 55+ audiences. Brand safety filters block engaged listeners across five markets.
by Luis Rijo