Clear Channel locks in Omaha airport for a decade with $1M digital bet
Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.
PPC Land
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Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying
Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.
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Niche streamers say EU rules are quietly strangling them
Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.
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Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion
Spotify for Creators is deleting inactive Anchor and Spotify for Podcasters accounts on April 17, 2026. Creators must migrate to a Spotify login to preserve audio, video, and image files.
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The Trade Desk tests Claude for campaign creation
The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.
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YouTube's hidden ad complexity: what programmatic buyers get wrong
YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.
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BuzzFeed's going concern warning signals digital media's debt trap
BuzzFeed reports $185.3M revenue for 2025, a 2.4% annual decline, with going concern warnings and $60.2M debt as the company explores strategic options.
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IAB Spain's branded content report names 7 deadly sins of the discipline
IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.
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Young people find digital marketing "meh" - and that's the industry's real problem
IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.
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EU publishes 100+ responses on rules that could reshape big tech ad targeting
The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.
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CTV's conversion gap: why advertisers still can't close the loop on the big screen
IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.
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Retail media accounting rules create hidden revenue gaps for CMNs
IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data.
