Latest Articles
9895 Articles
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
by Luis Rijo
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
by Luis Rijo
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
by Luis Rijo
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
by Luis Rijo
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
by Luis Rijo
IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.
by Luis Rijo
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
by Luis Rijo
OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.
by Luis Rijo
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
by Luis Rijo
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
iPullRank's Mike King argues Google's AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026.
Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.
Meta today opened Ray-Ban Display glasses to developers via two build paths - a mobile SDK and a new web app route using standard HTML, CSS, and JavaScript.
YouTube auto dubbing now reaches over 6 million daily viewers in 27 languages, with expressive speech in 8 and a lip sync pilot expanding to visual translation.
Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy.
The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days.
Google today added Akamai support to tag gateway, letting advertisers deploy first-party tracking via major CDN alongside Cloudflare and GCP options.
by Luis Rijo
NP Digital study reveals 47% of marketers encounter AI hallucinations weekly, with ChatGPT scoring 59.7% accuracy across 600 prompts. Trust issues persist.
by Luis Rijo
Google research paper details SAGE framework generating synthetic training data for search agents requiring multiple reasoning steps to answer complex questions.
by Luis Rijo
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
by Luis Rijo
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
by Luis Rijo
IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.
by Luis Rijo
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
by Luis Rijo
OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.
by Luis Rijo