TikTok phases out Custom Identity in early 2026, requiring all advertisers to link verified accounts through F.I.R.S.T. framework for campaign continuity and Spark Ads access.
by Luis Rijo
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
iPullRank's Mike King argues Google's AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026.
Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.
Meta today opened Ray-Ban Display glasses to developers via two build paths - a mobile SDK and a new web app route using standard HTML, CSS, and JavaScript.
YouTube auto dubbing now reaches over 6 million daily viewers in 27 languages, with expressive speech in 8 and a lip sync pilot expanding to visual translation.
Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy.
The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days.