Lumen Research brings attention measurement to Netflix ads in five European markets
Lumen Research partners with Netflix to deliver eye-tracking attention measurement for CTV, desktop, and mobile ads in the UK, Germany, France, Italy, and Spain.
Lumen Research partners with Netflix to deliver eye-tracking attention measurement for CTV, desktop, and mobile ads in the UK, Germany, France, Italy, and Spain.
Google is adding AI-generated voice-over to Performance Max video ads using advertiser headlines and descriptions, with an opt-out deadline of March 20, 2026.
Slovakia's data protection authority concluded in 2021 that FATCA bank data transfers to the US breach GDPR. Four years on, no enforcement action has followed.
Australia's internet advertising market grew 11.5% to $18.4bn in 2025, with video surging 19.8% and social video up 35.1%, per IAB Australia and PwC data.
India's CCPA fined Raising Superstars ₹8 lakh for misleading infant milestone ads lacking scientific evidence - what it means for outcome-based marketing.
Meta submitted its third DMA compliance report on March 6, 2026, revealing WhatsApp ads rollout, a €200m fine appeal, and updated consumer profiling rules for EU users.
Canada's Competition Tribunal dismissed Google's constitutional challenge on March 3, clearing the path for the country's largest-ever ad tech case to proceed.
Sparkfly and PlayOn Sports today launched a closed-loop attribution channel targeting 27,000+ high school sports venues, connecting retail offers to verified purchases across GoFan, NFHS, and MaxPreps.
VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
A federal judge denied xAI's motion to block California's AB 2013 AI training data transparency law on March 4, finding constitutional claims insufficiently developed.
TAG awarded 307 seals to 196 companies in 2026, with 32 reaching Platinum status. Here's what the numbers reveal about ad fraud, brand safety, and transparency standards.