CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
Presence-of-children data proves correct just 42% of the time, and ten companies back a new cross-industry taskforce as linear TV drops to 6% of kids video time.
PPC Land
Posts
Previous Posts-
-
Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums
Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now.
-
Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
Recipe developer opens its cookbook testing to three paid home cooks as survey data shows a 300% blog preference over AI. Can human vetting slow recipe slop?
-
Southeast Asia publishers lose 5% of search traffic as Africa gains
Three regions each shed 5% of search pageviews in Q2 while social traffic filled part of the gap and Africa climbed from 41% to 48% against the wider trend.
-
58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots.
-
Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
Record 92.7M views, up from 78.3M, came as the anthem topped 8 of 14 country markets, while four Indian playback singers together drew 1.27bn weekly views.
-
Gmail alone beats 300,000 sites as Alphabet takes 35% of desktop time
Northeastern data covering 4,608 US users shows five firms hold half of all desktop attention, and AI tools have now edged past news as a browsing destination.
-
JCDecaux gains 100% programmatic reach in Latin America across 4,600 screens
Nine new markets stretching from Panama to Paraguay add 8.2 billion monthly impressions, as outdoor advertising overtakes television in parts of the region.
-
Podcast adoption hits 44.9% but skepticism blocks the rest, survey shows
Just 16.8% of podcast marketers track formal ROI, while 41.8% spend more on production than promotion. Investment intent rises, yet the trust gap still remains.
-
EA turns 1 billion FC matches a month into ad inventory for brands
Proprietary ad server serves dynamic boards in FC and Madden, where players log 1 billion matches monthly. Visa, Red Bull, Lowe's already run campaigns here
-
Google drops certification for gambling ads in 37 markets on Authorized Buyers
Publishers may see more online gambling ads from August 10 as buyers skip end-advertiser certification. The change covers programmatic demand, not Google Ads.
-
Google brings image generation into AI Overviews as Google Images turns 25
Image creation enters Search results across AI Mode regions using the Nano Banana model, which has generated over 5 billion images since its August 2025 debut.
