Google folds Local Services Ads into Google Ads, cuts historical reports
Reports won't carry over and manual bidding disappears as US home service accounts migrate first in August, while non-US accounts wait until the 2027 rollout.
PPC Land
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Facebook banned 3.5 billion fake accounts in 2025, VAB analysis finds
Bans equal 43 percent of the global population in 2025, yet Meta allows advertisers 8 to 32 fraud strikes before an account ban. A brand safety flashpoint.
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Google merges two Shopping policy sets but adds zero merchant restrictions
Merchant Center sellers worldwide see Shopping rules combined in September 2026, though Google says enforcement holds steady. What really changes for feeds?
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EU fines AliExpress 550 million euros over unsafe product failures
Counterfeit clothing, unsafe toys and dangerous cosmetics stayed online for weeks, the Commission found. AliExpress has until October 20 to file a remedy plan.
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Brussels forces Google to hand rivals its search data
The EU orders Google to share its search data and open up Android to rival AI assistants, as a Swedish court and a Nielsen antitrust ruling reshape the week.
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GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
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Brunner buys AdSkate as independent agency bets on AI creative testing
Pre-launch creative scoring lands inside a 150-person independent shop as it absorbs an AI predictor, raising the question of who consolidates ad tech next.
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Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16%
Reviewed evidence shows body-only rewrites can lower a page top-10 presence 16%, yet vendors keep selling citation gains the studies never confirm per engine.
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CheckedUp becomes second firm to win MRC point of care accreditation
Auditors now visit clinics in person to confirm screens work, part of supplemental checks for a channel where pharma spend hit 1.2 billion dollars in 2025.
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Ofcom proposes scam-ad code as UK loses £200m a year to fraud ads
Nearly 40 draft measures would make Category 1 and 2A services ban fraud accounts and verify financial advertisers. Feedback closes 2 October, rules land 2027.
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AI agents can't read pricing on a third of top B2B sites, study finds
A 100-product benchmark found nearly a third of agent sessions hit access errors, pushing 58 percent of pricing lookups to unverified third parties instead.
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EU forces 90%-dominant Google to share its search data
Search rivals and AI chatbots can request Google's anonymised query data starting January 2027, though Android AI rivals wait until August 2027 for full access.
