EDO launches AI agent that reads TV ad performance in seconds
Measurement company introduces conversational interface for TV outcomes data as agencies face leaner teams and fragmented buying workflows.
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Google's AI summaries now swallow 58% of clicks that once went to websites
Google AI Overviews reduce organic clicks by 58% in December 2025, up from 34.5% in April 2025, as search becomes increasingly zero-click.
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AI ads perform as well as humans - if they don't look AI-made
Researchers from Columbia, Harvard, Technical University of Munich, and Carnegie Mellon analyzed 500 million impressions and found AI-generated advertising matched human creative performance.
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ProSiebenSat.1 earnings fall short as German TV advertising contracts 4%
ProSiebenSat.1 expects adjusted EBITDA around €405 million for 2025, missing guidance as German TV advertising declined 4% in fourth quarter despite wetter.com sale proceeds.
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Fubo reports $1.54 billion Q1 revenue as ESPN reseller partnership expands streaming reach
Fubo delivered Q1 FY 2026 revenue of $1.54 billion following Disney merger, achieving positive EBITDA of $41.4 million and announcing ESPN distribution partnership.
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CIMM picks six startups reshaping TV measurement with AI and privacy tech
Coalition program grants year-long free membership to early-stage companies solving advertising's fragmentation crisis through neural networks and real-time verification.
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WP Engine bets on unified platform as publishers lose half their Google traffic
WP Engine launches Newsroom publishing platform today at undisclosed pricing as news organizations face 38% traffic declines from AI search features.
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Google says don't waste time analyzing redirects for SEO
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
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AudienceProject simplifies cross-media reporting with single-page builder
AudienceProject redesigned its report creation interface, eliminating multi-tab workflows and reducing manual configuration errors across measurement campaigns.
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AppLovin CEO defends business model as transparency questions mount
AppLovin CEO addresses platform scale and business model questions as marketers question ad verification capabilities and transparency practices.
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Adobe ends 30-year Animate era as creative tools shift to AI
Adobe discontinues Animate after 30 years, ending March 1, 2026, as animation software transitions to AI-powered alternatives like After Effects and Express.
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Firefox hands you the AI kill switch you've been asking for
Mozilla introduces centralized AI controls in Firefox 148, letting users block all generative AI features or pick individual tools with persistent settings.
