Data

Carriers are only one source used by data aggregators, and this source is now in threat in the US

T-Mobile, Verizon, AT&T, and Sprint are reviewing how they sell location data of their customers, after Motherboard story on how easy is to buy location data from a specific user.

Data

Google DNS follows Cloudflare and is now using the TLS protocol

Google says that now users can secure their connections to Google Public DNS with TLS, the same technology that protects their HTTPS web connections.

The standard MRC viewability on Display Ads

MRC viewability is the standard viewability for advertisers. MRC is the Media Rating Council, a US Industry-funded organization that establishes standards for rating operations. The requirements for Viewable Display Advertising Impressions were defined in 2014, and there are 2 requirements: * Pixel Requirement: Greater than or equal to 50% of the

Video

Roku adds premium subscriptions to The Roku Channel in addition to the free ad-supported movies

Roku yesterday announced it is expanding The Roku Channel to include “Premium Subscriptions.” Users will be able to watch both free ad-supported and paid premium entertainment in one interface, with personalized recommendations, where they can browse, trial and subscribe to popular services.

Data

How Google Brand Safety works

Google has 12 bots crawling the web and the apps. The crawlers are APIs-Google, AdSense, AdsBot Mobile Web Android, AdsBot Mobile Web, AdsBot, Googlebot Images, Googlebot News, Googlebot Video, Googlebot (Desktop), Googlebot (Smartphone), Mobile AdSense, Mobile Apps Android.

Audio advertising metrics

Know here the metrics advertisers use to report, when they buy digital audio ads programmatically: Audio eCPCA (Cost per Listen) The spent budget divided by the Completes. Completes The number of impressions for which an ad clip played to completion. Action According to IAB, this is the metric that indicates

Display

Geofencing Marketing

Geofencing Marketing is one of the main uses of Location Marketing. With Geofencing Marketing, advertisers are able to target users on a virtual defined area.

What is Marketing?

Marketing is the study of commercial activities from the needs and psychology of the consumer, originating the business of promoting products or services. Marketing tends to direct the products, adapting them, to their best market. Marketing focus is to bring the right consumers to the store or to the sales

Data

CPM

What is CPM in Marketing? CPM is the Cost Per Mille, also called cost per thousand (CPT). CPM is the most used pricing in digital advertising, and how ad business partners price the transactions between each other.

Data

Facebook takes a step forward to encrypt DNS end-to-end with Cloudflare

Facebook’s authoritative name servers are now using an encrypted connection with 1.1.1.1, the Cloudflare DNS Resolver.

Video

Switch Media expands to Asia, the Middle East, and Africa

Switch Media today announced the expansion to the Middle East and Africa, as global online video demand soars.

Display

Advertisers can now pay for conversions in Google Ads

Google yesterday introduced a new price model on Google Ads. Advertisers are now able to pay for conversions in display campaigns instead of paying for impressions or for clicks.

Audio

Deezer audio ads now available via Triton Digital

Deezer audio ads are now available via Triton's audio SSP, Yield-Op.

Search

Bing removes Ad group ID column from the Bing Ads billing statement reports

Bing Ads will remove the Ad group ID from the available columns of billing statement reports. Bing is making this change due to low usage of the column and to better align the reports with the billing statements and invoices.

Social

Carsforsale.com now integrated on Facebook Marketplace

Carsforsale.com now enables dealerships to list their used car inventory on Facebook Marketplace, where millions of people are looking at used vehicles.

Data

LinkedIn’s new privacy setting prevents users to export email addresses

LinkedIn introduced a new setting on Privacy that enables users to protect their email addresses. This was spotted first by TechCrunch.

Data

Nielsen has a new CEO, David Kenny

David Kenny was nominated last month as the new CEO of Nielsen. David Kenny will join Nielsen as Chief Executive Officer, effective on December 3, 2018. David Kenny joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.

Display

Taboola News just got bigger in Asia

Taboola last month announced is bringing content recommendations into vivo android smartphones. Taboola formed a partnership with vivo, the 5th largest smartphone manufacturer in the world, to boost the Taboola Newss audience in Asia.

Data

Digital Marketing Institute now provides content for HubSpot Academy

Digital Marketing Institute (DMI) this week announced it will provide exclusive content and digital assets for graphics design education to HubSpot’s official learning resource, HubSpot Academy.

Average Position

On Google Ads, Average Position doesn't show where the ad appears on the page. Instead, average position reflects the order that your ad appears versus the other ads in the ad auction, Julien Jacquet, Product Manager at Google Ads wrote yesterday. Google explains that as a result, an

Social

SnapChat launches a Snap Camera for desktop

SnapChat is following the users on all devices. Last week, SnapChat launched Snap Camera, a new application running with the webcams installed on Windows and Mac.

Audio

New Safari 12 prevents tracking from social media and is suppressing retargeting

On the new Safari update, Apple is also suppressing ad retargeting by reducing advertisers' ability to identify Mac devices uniquely.

Youtube’s competitor Facebook Watch goes global

Facebook Watch is now available anywhere, since  August 29, 2018, after being launched in the US a year ago. According to  Facebook, with the global expansion comes more opportunities for  publishers. Facebook is expanding the Ad Breaks program so more partners  can make money from the videos, and Facebook is

Search

DuckDuckGo gets 10 million USD in new funding to expand globally

DuckDuckGo received this month new 10 million USD in funding led by Ontario Municipal Employees Retirement System, OMERS Ventures.

Data

Cloudflare seeing 4% to 7% increase in traffic month on month in Africa

Cloudflare last week announced that is seeing a 4% to 7% increase in traffic month on month. As of July 2018, Cloudflare has 8 datacenters in Angola, Djibouti, Egypt, Kenya, Mauritius, and 3 in South Africa. Africa has a population of 1.2 billion people over 58 countries, but the