Header Bidding: Rubicon Project loses 30% on stock value
The revenue of Rubicon Project is slowing down with the fast adoption of the header bidding by publishers. Header bidding ...
Guide How to do an A/B Testing (With Excel)
One of the most impactful optimizations that you can do in a campaign is A/B Testing. This test allows advertisers ...
Google Analytics Demo Account is live
Google Analytics made public today the Merchandise Store - Google Analytics account. Since now, every user can use this GA account ...
Sizmek to be bought by Vector Capital
Sizmek announced today that is being bought by Vector Capital, for 122 Million Dollars. Vector Capital is acquiring all the ...
Webinar: Three tips for delivering personalized marketing campaigns
On Agugust, 5, Adobe will have a webinar with 3 tips "for delivering personalized marketing campaigns. You can do the ...
How to optimize a programmatic campaign in Open RTB
Budget Shifting In order to avoid that your budget is spent on the campaigns with less performance, you should control ...
How to exclude apps from Adwords
I was reading today on Reddit the most common domains to exclude from the GDN campaigns on Adwords. If many ...
Twitter introduces emoji targeting
This month, Twitter introduced emoji targeting in Twitter Ads platform. Advertisers can now target people who have recently Tweeted or ...
Private Market Place (PMP)
A PMP (Private Market Place) allows publishers to control the price and the advertisers that run ads on their websites ...
Payday loans banned from Adwords
Google announced today that on July 13 will bann all "ads for payday loands and some related products from our ...
Adwords login
To use Google Adwords you will need to create a Google Account. That doesn´t mean you need to create a ...
CPI
CPI in online advertisement means Cost Per Install. Is a metric used to calculate the cost advertisers have for each ...