Adobe: 81% of brands using unified AI-SEO strategy gain traffic
Description: Semrush's 126 million-prompt index ties the gain to travel-site AI traffic up 2,215 percent since 2024, though 45 percent still cannot fully measure visibility.
PPC Land
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iHeartMedia's 1,000 sellers gain Amazon streaming and audio ads
Amazon DSP now reaches iHeart's podcasts and digital audio through shopping, browsing and streaming signals, adding Twitch, Music, Fire TV and Alexa reach.
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Google links branded searches to $31 sales gain per query
YouTube Shorts ads with a like and 10-plus seconds watch time saw 15% higher consideration, per Google's new metrics now open to every advertiser worldwide.
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Google forces DV360 advertisers off SDF v9 within seven months
Three Structured Data Files versions sunset January 28, 2027, hitting DV360 bulk operations teams. Uploads after that date return errors instead of processing.
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Invalid traffic stays 30% above forecast as World Cup surge hits, IAS finds
The rate settled at 1.134% versus a 0.876% projection for publishers and advertisers, keeping automated bidding exposed to low-quality inventory through July.
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Google forces Android developers off legacy Mobile Ads SDK by 2028
Ad serving continues until June 2027, then risks removal in June 2028 for apps on the legacy SDK. Migration guides and a free AI coding skill are live now.
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LinkedIn: posts under 300 words win most AI search citations
The June 30 guide says opening lines fix post URLs for good, and 800-1,200 word articles earn deeper AI citation share. Weekly output matters more than reach.
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Caruso's tops Australia vitamin advertisers as category spend gains 27%
Swisse, Blackmores, Pharm-A-Care Laboratories and Sanofi trail as spend hits $75.1 million, up 26.5% yearly, while 41% now buy vitamins every three months.
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Google lets Gemini agents run background tasks without breaking connections
Background execution ends fragile open connections for long tasks. Remote MCP links, custom function calls and credential refresh round out today's update.
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AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets
Renewed terms span 14 European countries, covering relationships dating to 2021 for SoundCloud and 2022 for Sonos. Neither company disclosed contract length.
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Google cuts Ads API review time to hours with brand check
Verified Google Cloud projects get Basic Access reviewed within hours instead of five business days, as a pilot targets the backlog Google flagged in February.
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Meta drops Instagram tagging tool, preps Muse Image for advertisers
Muse Image launched July 7, 2026, then lost Instagram tagging three days later after user objections. Advertisers gain Advantage+ creative access within weeks.
