ChatGPT calls convert to leads at 49%, beating every channel, Invoca finds
Conversion on those calls sits at 40%, roughly average, since one model alone drives measurable volume in the 70 million calls reviewed. Will rivals catch up?
PPC Land
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Microsoft kills ads in Windows Search, hands users an opt-out
Insiders in the Experimental channel now get a toggle disabling web and Store suggestions in search entirely. Ranking tuning for settings continues for months.
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Google Ads forces second admin approval, leaving solo admins stuck
Each removal request now carries a written justification and expires in 20 days if unapproved, a design that leaves single-admin accounts with no path forward.
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Google shifts AI ad labeling liability entirely to advertisers
Neither the automatic setting nor a custom label guarantees legal compliance, Google states, leaving advertisers alone to confirm every ad meets local law.
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OpenAI kills Atlas as search erosion data hits publishers
OpenAI folds its Atlas browser into ChatGPT Work the same week a Bocconi study finds wider ChatGPT Search access cuts traditional search queries by 9.4 percent.
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OpenAI kills Atlas browser, folds it into new ChatGPT Work agent
More than 5 million people already run Codex weekly, and OpenAI is now retiring its standalone Atlas browser as the new ChatGPT Work absorbs its browsing role.
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Microsoft's EU filing puts almost 40% of profit in tax-friendly Ireland
Ireland books $47.1 billion in pretax profit with just 6,654 staff, its first EU country-by-country filing shows, and other US firms face the same rule soon.
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Wider ChatGPT Search access cuts traditional search 9.4%, study finds
A 45,386-household clickstream panel found ChatGPT clicks out on 5.2% of sessions, Google 31.1%. Wider access cut traditional search 17% within twenty weeks.
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Waze gains Gemini voice search and cuts driver alerts in less chatty mode
Seven countries gain motorcycle mode as less chatty mode cuts voice alerts for music fans. Four Gemini tools launch today with no adoption figures disclosed.
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Nadella says using AI models forces firms to leak their own know-how
Every prompt and correction employees make can quietly train AI vendors on a firm's own know-how, Microsoft's CEO argues. Who ends up controlling that learning?
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OpenAI hires 400 ex-Apple staff, now Apple sues over stolen secrets
Two named engineers allegedly downloaded confidential files and coached recruits on evading Apple security. The case may reshape how AI firms hire from rivals.
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Fake earnings stories persist on Google Finance despite two 2026 spam updates
Fabricated stories on Criteo and Zeta Global tickers redirect to a WhatsApp stock club invite page; 14 more flagged while Google stays silent on enforcement.
