Supreme Court FTC ruling sinks EU-US data deal, noyb says
The Commission's 2023 deal cited the FTC's independence 259 times, per noyb, which is now planning a lawsuit that could take two to three years to resolve.
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When one product sells in 3 places, creators pick their own path 93% of time
Levanta surveyed 1,000 US creators with 10,000-500,000 followers, finding stated destination preference rarely matches actual affiliate link routing patterns.
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Regulators corner the algorithm as Big Tech's attention economy faces a reckoning
Brussels, Boston and a courtroom in Oakland converged this week on the same accusation, using strikingly similar language, without any apparent coordination between them.
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AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds
HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead.
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YouTube blocks Ask search feature for viewers under 13 and signed-out users
The desktop-only tool blends clips, Shorts and text answers, and views generated inside it count toward pay across 3 million monetizing channels globally now.
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Apple Ads gives Brazil 76 paid subscribers per $1,000, US gets 15
Adapty's yearlong study of 8,000-plus apps found cost per paying subscriber varies 28 times by country, from 13 dollars to 362 dollars for the same ad channel.
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Ten European media groups launch ad marketplace against 80% Google grip
Ten founding partners pool inventory and telco data as platforms capture 90% of Europe's ad growth, per the coalition. A September 2026 pilot tests demand.
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Adverity Atlas gives marketing AI a governed data layer
Atlas sits atop Snowflake, BigQuery, Databricks and Redshift without requiring migration, tackling why half of enterprise AI pilots stall before production.
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Amazon DSP now shows which retailers convert its ad exposure
Retailer-level breakouts replace April's category-only view, letting US advertisers pinpoint exactly where their offline purchases occur beyond Amazon stores.
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DigiCert: 78% of firms face AI incidents, half lack governance
Nearly half of firms cannot fully trace AI decisions to source data, a 1,001-respondent survey finds. Traceability gaps may soon test enterprise accountability.
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AI search leads convert higher than Google's
Orbit Media's Andy Crestodina outlines 9 stages from AI prompt to closed lead, citing a 23x conversion gap reshaping how advertisers value organic traffic.
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HUMAN Security kills NewsJunkie CTV fraud scheme hitting 2 billion bids daily
Satori researchers found one seller alone spoofed nearly two billion bids daily, exposing how SSAI and residential IPs disguise fraud as premium CTV content.
