Only 16% of brands track AI visibility as IAB sets measurement standard
More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before trusting any of the data.
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AMC draws 10.2 million moviegoers as Spider-Man opens to $355 million
Food and drink revenue beat the Avengers: Endgame record from 2019, and nine titles have opened strongly since March. What does that mean for cinema ad buys?
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WhatsApp brings calling to the browser, no download required
Waiting rooms, QuickHD and noise suppression arrive with the browser calls in Meta's July 28 update, widening WhatsApp reach just as Status ads scale globally.
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Advertisers face irreversible AI label field across 2 Google ad APIs
Setting syntheticContentAttestationStatus to IS_SYNTHETIC triggers labels in the EU, India and New York state. Once written, agencies cannot revert to unset.
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Teads sues Google for 6.88 trillion impressions it says never arrived
Teads sued Google on August 3 over 6.88 trillion impressions lost to rival exchanges, as Reddit, Suno and EU regulators pressed claims of their own this week.
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StackAdapt logs 15,000 weekly workflows as Ivy Studio cuts hours to minutes
Nearly 70 percent of use sits in only 20 workflows, a narrow base for buyers weighing agent claims. OpenAI models now feed the Toronto platform's core stack.
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ChatGPT ad budgets lose fixed daily caps 9 weeks after OpenAI set them
Seven-day averaging replaces per-day limits on live campaigns with no opt-out. Google caps single-day overspend at twice the daily figure. OpenAI names no cap.
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Teads sues Google, citing 6.88 trillion impressions lost to rival exchanges
Complaint alleges 90% of Google Ads demand flows only through AdX, squeezing rival exchanges. Nasdaq-listed plaintiff wants treble damages and a jury trial.
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Snap Map gains live Spotify listening data on 450M-user surface
Four visibility settings gate who sees a linked account, and Canada is excluded at launch. Whether listening signals reach Promoted Places buyers is unstated.
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Hughes files Chapter 11 as Starlink cuts its subscribers to 641,000
Satellite ISP owed $1.5bn on notes that matured August 1 with $61.2m cash left. Rural households and in-store network contracts now ride on an enterprise pivot.
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DHL finds 67% of shoppers drop carts over delivery, sellers see just 52%
Businesses sell on social at 63% while only 45% of shoppers buy there, and paid posts sway just 37%. What a 29,000-shopper study signals for 2026 ad budgets.
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Vinted gains 18,500 DHL lockers as 70% of resellers skip in-person handover
Germany's automated parcel network climbs from 18,500 sites to over 30,000 by 2030. Two-thirds of German shoppers already resell. What does that do to delivery?
