EDPB forces blockchain firms to avoid storing personal data on-chain
Version 2.0 mandates erasing decryption keys or hashes to satisfy every erasure request. Ad tech firms using blockchain must reassess data architecture soon.
PPC Land
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Amazon drops login wall on 125-topic Seller University library
No selling account is needed to browse over 125 free topics, from listing products to fulfillment. The change opens seller training to anyone curious first.
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EDPB blocks AI firms from using consent as an excuse to scrape
Adopted 07 July 2026, the guidance sets a 3-condition legitimate interest test for firms scraping data, and public consultation runs until 30 October 2026.
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Advertisers face mandatory AI ad labels across Google's five platforms
Labels Google's AI tools apply automatically cannot be removed, as the setting reaches five ad products this month, ahead of EU enforcement starting August 2.
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TikTok Shop sellers face shipment seizure risk under new CPSC filing rule
TikTok Shop's June policy update bundles 15 seller changes, from CPSC import certificates to refund rules. Missing the paperwork now risks shipment delays.
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Google adds category codes to merchant listings on July 7
Category codes cover product_type and google_product_category fields directly in schema.org markup, alongside a new sale-duration section published this week.
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Google forces publishers to wait two weeks for canonical fixes to register
The July 10 update clarifies Google may hold duplicate pages in a cluster for up to 14 days after content fixes, and details AMP and product feed changes too.
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TikTok Streaming Ads beat rivals 80% of the time in year-long test
New Title Launch campaigns beat stated CPA goals 60% of the time, according to TikTok. Six months later, streaming formats anchor a wider entertainment ad push.
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Perion wins Best Buy Canada's 308-store retail media network
Ad Server, SSP, and header bidding tools will replace legacy loop-based signage across all 308 Canadian stores, testing Perion's full-stack retail media claims.
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Taboola turns 7 million DeeperDive users into ad inventory for any chatbot
The company now lets outside AI answer engines and chatbots plug into its 9,000-publisher ad demand network, raising monetization questions for the industry.
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Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%
Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement.
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eDreams pays $59,400 after ACCC finds fake free trial charges
Consumers who signed up since November 2021 can claim refunds under a 3-year compliance undertaking. eDreams must show one total price, not monthly rates alone.
