Google silently routes Shopify purchases into GA4 - attribution gaps remain
Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers.
PPC Land
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Vermont bans AI-only therapy and tightens data broker rules
Vermont enacted two laws in June 2026, banning AI-only mental health services and raising data broker annual fees from $100 to $900 with expanded disclosure rules.
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TV beats social for Black audiences - and the numbers are staggering
VAB research finds Black adults spend 44 hours weekly on TV and streaming, 38% more than gen pop, driving higher ad engagement across retail, food, and fashion.
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PubMatic's Creator Marketplace opens programmatic CTV to independent creators
PubMatic launches the first programmatic CTV auction for independent creators, connecting premium inventory to agentic ad buyers directly through AgenticOS.
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IAS Quality Connect finally shows publishers what advertisers actually want
IAS launched Quality Connect on June 18, giving publishers near real-time visibility into advertiser brand safety, fraud, and suitability settings in IAS Pulse.
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Amazon's retail signals now optimize streaming TV ad deals through FreeWheel
Amazon Publisher Cloud brings commerce signals to FreeWheel streaming TV deals. Tests show 33% on-target reach lift. WBD and A+E are among first participants.
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Netflix and TF1 merge screens: live French TV lands inside Netflix
Netflix members in France can now watch TF1+ programs, live broadcasts, and major French sports inside Netflix. TF1 retains full control of its ad inventory.
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NYT Advertising's first clean room deal beat cookies by 61%
New York Times Advertising ran its first-ever data clean room deal in Q4 2025, using Decentriq to match first-party data and beat cookie benchmarks by 61%.
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Paul Graham calls out Google image search ads - and switches to Bing
Y Combinator co-founder Paul Graham publicly called out Google mixing sponsored ads inside image search results on June 15, 2026, and said he switched to Bing.
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Google Ads beta lets tags pull in CRM data to recover missing conversions
Google Ads is testing a feature that connects website tags to CRM and backend data sources to fill conversion gaps from browser restrictions and ad blockers.
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Microsoft bets on AI economy with Web IQ, Clarity citations, and MCP server
Microsoft today unveiled Web IQ grounding APIs, Clarity citation reporting, and an MCP server to connect advertisers to live AI workflows at Cannes Lions 2026.
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PubMatic is now charging publishers for sending too much inventory
PubMatic charges publishers $0.001 CPM for excess inventory after April 16, 2026 policy update, and its IQ team can block domains for persistent overages.
