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Programmatic

Outstream video format now available on Adwords

By April 19, 2018

Google launched a new video campaign subtype on Adwords this week that will target Outstream inventory....

  • Webinars

    Webinar: Three tips for delivering personalized marketing campaigns

    By August 3, 2016

    On Agugust, 5, Adobe will have a webinar with 3 tips “for delivering personalized marketing campaigns....

  • How To

    How to optimize a programmatic campaign in Open RTB

    By July 29, 2016

    Budget Shifting In order to avoid that your budget is spent on the campaigns with less...

  • How To

    How to exclude apps from Adwords

    By June 27, 2016

    I was reading today on Reddit the most common domains to exclude from the GDN campaigns...

  • Programmatic

    Twitter introduces emoji targeting

    By June 26, 2016

    This month, Twitter introduced emoji targeting in Twitter Ads platform. Advertisers can now target people who...

  • Glossary

    Private Market Place (PMP)

    By June 26, 2016

    A PMP (Private Market Place) allows publishers to control the price and the advertisers that run...

  • Programmatic

    Payday loans banned from Adwords

    By May 11, 2016

    Google announced today that on July 13 will bann all “ads for payday loands and some...

  • How To

    Adwords login

    By May 8, 2016

    To use Google Adwords you will need to create a Google Account. That doesn´t mean you...

  • Programmatic

    CPI

    By March 4, 2016

    CPI in online advertisement means Cost Per Install. Is a metric used to calculate the cost...

  • Glossary

    CPC

    By February 24, 2016

    CPC means Cost Per Click. This metric is calculated dividing the spend/cost by the clicks. Imagine...

  • Glossary

    Cookies

    By February 24, 2016

    A cookie is a small piece of information that the browser writes on the device (computer,...

  • Glossary

    Adserver

    By February 21, 2016

    Ad Server is the server that does the ad serving. It can belong to the publisher...

  • Glossary

    Ad Serving

    By February 21, 2016

    Ad Serving is the process of delivering the ads to the user. The delivery happens to...

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