Display News
Google Ad Manager not delivering some campaigns in Brazil as expected
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Display News
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Video News
Integral Ad Science yesterday announced the acquisition of Publica for $220 million, 75% in cash and 25% in stock. Publica is a connected TV (CTV) advertising platform.
Data News
Comscore yesterday announced it is incorporating YouTube and YouTube TV measurement into its cross-platform measurement service, Comscore Campaign Ratings.
Display News
Google today announced it has introduced a new report in DV360. The Bidding Insights report gives advertisers visibility into how automated bidding is working. The Bidding Insights report shows the average cost-per-thousand impression (CPM) bid and the likelihood of an impression to lead to a conversion or a click. According
Display News
Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.
The new tool enables advertisers to package, prioritize and monitor deals across partners and advertisers in Display & Video 360.
Retail News
Luxembourg National Commission for Data Protection last month imposed a fine of €746 million to Amazon European headquarters in Luxembourg, Amazon Europe Core S.à r.l. The decision is related with Amazon Advertising.
Retail News
Yelp yesterday updated its logo and app icons on iOS. The update will rollout in Android devices later this week.
Retail News
Apple Maps is often the forgotten alternative of Google Maps. Apple Maps works mainly in Apple hardware (iPhones, iPads, and Apple Watches), but in 2019 DuckDuckGo incorporated Apple Maps in the map searches.
Social News
The Dutch Data Protection Authority (DPA) fined TikTok last month, over English-only privacy terms. The imposed fine was 750,000 euros. TikTok lodged an objection.
Data News
Adsquare last month proposed proximity targeting as an alternative to identity-based targeting.
Data News
IAS says it is the first ad verification company to help marketers avoid misinformation content based on GDI’s standards.
Social News
TikTok this month revealed the back to school hashtags for back to school marketing campaigns.
Search News
Google last month announced it is expanding its advertiser identity verification policy to British Virgin Islands, Colombia, Costa Rica, Dominican Republic, Jordan, Kuwait, Lebanon, Oman, Puerto Rico, Qatar, and Singapore.
Google says the timeline details the Privacy Sandbox milestones on the path to phasing out third-party cookies in Chrome.
Retail News
Amazon yesterday announced the release in Amazon Advertising API, in a beta, of the campaign management functionality in Canada, Mexico and Brazil.