Video News
Magnite starts monetizing Rakuten TV inventory in Europe
Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Video News
Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.
Social News
Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.
Data News
Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).
Data News
Lotame Panorama ID is one identity solution for a cookieless environment.
Google this month updated the Shopping Policy in Merchant Center. Google introduced the “Website needs improvement” policy.
Audio News
Apple podcasts will have free, freemium and paid podcasts, starting next month.
Social News
LinkedIn Events were launched in October 2019. Event Ads enables advertisers to promote events in the LinkedIn.
Google Ads' top signals include device type, location, day of week, time of day, keywords, remarketing and customer match lists.
Retail News
Mabaya will expand Criteo’s Commerce Media Platform.
DOOH News
The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
DV360 and CM360 enables advertisers to direct upload HTML5 display banners and rich media banners.
Data News
Unified ID 2.0 is an open-source identity solution that doesn`t rely on third-party cookies.
Data News
Google Analytics` Behaviour Flow report visualizes the path users travelled from one page or Event to the next.
Customer Match lists are audiences based on customer data: Email, Phone, First Name, and Last Name.
Retail News
Shopping ads appear in Google Search, and Google Display Network, including YouTube, Gmail, and Google Discover.