Social News
LinkedIn ad revenue surpasses $1 billion in Q2
Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.
Social News
Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.
Audio News
Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Video News
Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Retail News
Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API.
Data News
IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.
Retail News
Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.
Search News
According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.
Search News
According to Google, affiliate links should have the attribute rel="sponsored".
According to Google, in the next following weeks, advertisers will no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns.
Display News
Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.
Social News
Pinterest this week launched Arabic as a supported language, available to all Pinners on iOS, Android, and web.
MediaGo says is now offering its advertisers access to native and display traffic in the European Union.
Search News
Google yesterday announced it is introducing deals in the Shopping tab, on search results.
Twitter yesterday announced it has signed an agreement with the MRC for a Brand Safety pre-assessment.
Today Google shared the Google Ads API release and sunset schedule for the current and next year.
The first policy violation will cause a warning, and temporary account holds will be applied for the first and second strikes (for 3 and 7 days respectively), while the third strike will result in an account suspension.