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Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
by Luis Rijo
A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.
by Luis Rijo
EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.
by Luis Rijo
ChatGPT's March 26 location sharing update lets users share device GPS data for local recommendations, news, and weather - putting OpenAI directly in Google's local search territory.
by Luis Rijo
TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.
by Luis Rijo
TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.
by Luis Rijo
TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.
by Luis Rijo
TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.
by Luis Rijo
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
by Luis Rijo
Amazon, Disney, Netflix, NBCU and Fox stage 2026 upfronts as OpenAI adds audience targeting, Google rewires Analytics, and CTV fraud climbs 140% year-on-year.
Google integrates Tag Manager into Google Ads Data Manager, letting advertisers manage tags without leaving the ads platform. Here is what changes technically.
After 4.5 years of speculation, Amazon MGM Studios confirmed on May 14, 2026 that James Bond auditions have begun, with Nina Gold tapped to find the new 007.
Amazon DSP shopping signals go live on Netflix inventory across EMEA on May 18.
YouTube rolls out conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update.
Lily Ray warns on GEO spam, listicle manipulation, and the AI search optimization tactics that Google and Microsoft are now flagging as LLM poisoning here.
Future PLC's H1 2026 results show profit down 67% and at least 60% of revenue still linked to Google search traffic, as programmatic and ecommerce decline.
Microsoft Monetize SSP routes LinkedIn profile data into CTV ads, now activatable through Amazon DSP, The Trade Desk, and Microsoft Advertising platform itself.
Google's March 2026 spam and core updates hit within 72 hours while IAB NewFronts, Amazon AI prompts, and ChatGPT location data reshape digital advertising.
by Luis Rijo
A federal judge approved the Google RTB privacy class-action settlement on March 26, 2026, requiring a new opt-in control limiting data shared in ad auctions, with $21.8M in attorney fees.
by Luis Rijo
EDPB's case digest on Article 6(1)(f) GDPR reveals how controllers routinely fail the legitimate interest test - what advertisers and marketers need to know.
by Luis Rijo
ChatGPT's March 26 location sharing update lets users share device GPS data for local recommendations, news, and weather - putting OpenAI directly in Google's local search territory.
by Luis Rijo
TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.
by Luis Rijo
TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.
by Luis Rijo
TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.
by Luis Rijo
TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.
by Luis Rijo