Data News
Nielsen renews multi-year agreement with TEGNA to provide TV ratings
TEGNA’s customers use Nielsen data to activate and measure local media buys.
Data News
TEGNA’s customers use Nielsen data to activate and measure local media buys.
Account-Based Marketing is a B2B strategy that identifies specific accounts (i.e. companies) to advertise.
Display News
Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.
Audio News
Red FM is one of the largest private radio networks in India.
Data News
Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.
Microsoft will award agencies that link new customer accounts on Microsoft Advertising.
Video News
Roku added 14 million accounts last year and ended 2020 with 51.2 million active accounts.
Amazon today announced the launch of Amazon Marketing Cloud (AMC) in beta. AMD is a measurement and analytics solution built on Amazon Web Services (AWS).
Display News
The dimension Ad Position identifies where an ad was located on a website.
Workers at Alphabet companies, including Google, today announced the creation of a union.
Video News
discovery+ costs $4.99 per month or $6.99 per month without ads.
S4Capital today announced the acquisition of 2 new agencies: Decoded Advertisingand Metric Theory. Decoded Advertising (“Decoded”) will combine with MediaMonks, and Metric Theory will combine with MightyHive.
Data News
Google last month introduced support for Google Analytics 4 in Data Studio.
DOOH News
Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.
Audio News
Listen Notes, a podcast search engine, identified 897 thousand new podcasts in 2020. The previous year, 2019, had 313 thousand new podcasts. This is a growth rate of 187%, year over year.
Display News
Vungle last month announced the introduction of Device Targeting, enabling advertisers to target specific iOS, Android, Windows, and Amazon devices.