Google launches Manual Experiments, a new test tool in Google Ad Manager
Manual experiments enables publishers to run an experiment on a percentage of the network’s traffic based on a selected criteria.
Manual experiments enables publishers to run an experiment on a percentage of the network’s traffic based on a selected criteria.
Data News
Europe expects that by 2030, 80% of citizens will use an eID solution.
Display News
AdMob is Google's program for app publishers that want to monetize their apps with ads. AdMob was acquired by Google in 2009.
Search News
Google will allow gambling ads only from licensed entities from these countries.
Social News
Salesforce this week announced that it has connected its CDP with Snapchat.
Display News
ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.
Data News
Google says advertisers will receive a string of zeros in place of the identifier, when a user opts out of interest-based advertising or ads personalization.
Video News
Magnite this week announced that Rakuten will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics, and Benelux.
Consent Initialization is a new Tag Manager trigger type that enables tags requiring user consent choice to fire before all other tags.
Social News
Creator Marketing is set to see continued growth in Europe, reaching over 1.3bn in spend in 2020.
Data News
Amazon ID to work via Amazon DSP and via Amazon Publisher Services (APS).
Data News
Lotame Panorama ID is one identity solution for a cookieless environment.
Google this month updated the Shopping Policy in Merchant Center. Google introduced the “Website needs improvement” policy.
Audio News
Apple podcasts will have free, freemium and paid podcasts, starting next month.
Social News
LinkedIn Events were launched in October 2019. Event Ads enables advertisers to promote events in the LinkedIn.
Google Ads' top signals include device type, location, day of week, time of day, keywords, remarketing and customer match lists.