Amazon Audiences reach Netflix EMEA on May 18
Amazon DSP shopping signals go live on Netflix inventory across EMEA on May 18.
PPC Land
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illumin embeds Cint brand lift into programmatic campaign setup
illumin and Cint embed real-time brand lift directly in programmatic campaigns, cutting study launch time by 90% and delivering results in minutes, not weeks.
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Most advertisers see AI gains only in walled gardens, Taboola study finds
Taboola survey of 200 senior marketers finds 76% see meaningful performance gains from agentic AI tools, but only within search and social, not the open web.
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Pacvue's MCP server brings retail media data to ChatGPT and Claude
Pacvue MCP server connects retail media data to ChatGPT, Copilot, Gemini, and Claude, letting brands pull Amazon and Walmart ad reports through plain language.
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Podstock data: Spotify drives 1.5x more podcast listening time than YouTube
Podstock benchmarks show Spotify podcast streams generate 1.5x more minutes than YouTube views, but discovery spikes push average time spent down across shows.
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Tracy McGrady's OBL lands on Fubo Sports Network in first streaming deal
Tracy McGrady's Ones Basketball League debuts on Fubo Sports Network FAST channel this summer, with three 1v1 event days starting May 15 in Orlando, Florida.
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YouTube's Q1 2026 TV update brings AI search and family controls to smart TVs
YouTube rolls out conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update.
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Lily Ray: what the SEO industry is getting dangerously wrong about AI search
Lily Ray warns on GEO spam, listicle manipulation, and the AI search optimization tactics that Google and Microsoft are now flagging as LLM poisoning here.
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Amazon's authenticated graph: new pitch, mostly old plumbing
Amazon Upfront 2026 pitched a 90% authenticated graph and Dynamic TV Creative, but most of the stack was already shipped at November 2025's unBoxed conference.
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Thomson Reuters plugs Claude into CoCounsel Legal with MCP
Thomson Reuters and Anthropic launched an MCP integration on May 12, 2026, connecting Claude directly to CoCounsel Legal for fiduciary-grade AI legal workflows.
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Future PLC's Google problem: profit falls 67% as search traffic shrinks
Future PLC's H1 2026 results show profit down 67% and at least 60% of revenue still linked to Google search traffic, as programmatic and ecommerce decline.
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ChatGPT Ads finally leave the US: UK, Japan, Korea, Brazil and Mexico next
ChatGPT ads pilot expands to the UK, Japan, South Korea, Brazil and Mexico, OpenAI's biggest paid advertising push beyond English-speaking markets to date.
