Google Analytics adds AI assistant channel for ChatGPT, Gemini, Claude
Google Analytics adds a native AI Assistant channel, automatically tracking ChatGPT, Gemini, and Claude traffic without manual custom channel group setup.
PPC Land
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Texas sues Netflix over secret data harvest from kids and consumers
Texas AG Ken Paxton sued Netflix for secretly harvesting behavioral data from users including children, without consent, then sharing it with ad tech companies.
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Spotify video API goes live on five hosting platforms, Apple HLS deal follows
Spotify video distribution API is now live on Libsyn, Podigee, Audioboom, Audiomeans, and Podspace, with Apple HLS cross-platform support coming later in 2026.
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Amazon Ads consent deadline is June 30 - your data won't work after that
Amazon Ads sets a June 30 consent signal deadline for UK and EEA advertisers using AAT, CAPI, and the Events API. Here is what is required and how it works.
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Acast runs first video ads on Apple Podcasts with State Farm and T-Mobile
Acast today launched the first integrated video ad campaigns on Apple Podcasts, with State Farm and T-Mobile as the lead brands using Apple HLS technology.
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Semrush embeds search intelligence inside Lovable's AI app builder
Semrush integrates 28 billion keywords and 43 trillion backlinks natively into Lovable's AI app builder, giving non-technical founders SEO tools from day one.
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ChatGPT Ads intelligence: Adthena's platform tracks 300k daily prompts
Adthena's ChatGPT Ads platform tracks 300k+ daily prompts, competitor bids, ad copy, and brand share of voice across the growing conversational search channel.
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Microsoft Clarity Citations goes GA: now track how AI answers cite your site
Microsoft Clarity Citations is now generally available, letting publishers measure how AI-generated answers discover, ground, and cite their web content pages.
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Muck Rack joins Sounds Profitable as podcast industry draws PR platforms in
Muck Rack joins Sounds Profitable's 210-member partner network, bridging AI-powered PR monitoring with podcast earned media and AI search visibility tracking.
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Amazon's ad chief: Prime Video and live sports are now one business
Amazon Ads chief Alan Moss explains how live sports, Prime Video, and AI agents now form a single full-funnel advertising business in the 2026 upfront season.
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78% of advertisers plan to factor addressable TV into 2026 Upfront deals
Go Addressable survey of 300 U.S. ad professionals shows 78% plan addressable TV in 2026 Upfronts, up from 67%, as DoubleVerify and Mastercard join the group.
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Annalect and Snowflake team up to fix fragmented data in MENA
Annalect partners with Snowflake to unify customer data, enable agentic AI and cross-media measurement for advertisers across Middle East and North Africa.
