Zero Click Marketing becomes a book as web traffic falls 46% in three years
Rand Fishkin and Amanda Natividad open pre-orders for Zero Click Marketing, a practical guide for marketers as website traffic collapses 46% in three years.
PPC Land
Posts
Previous Posts-
-
Starlink users can be tracked and identified using ad data, Israeli firms show
Two Israeli firms built tools that locate and identify Starlink users worldwide, exploiting the advertising identifier data that powers targeted digital ads.
-
Impression opens New York office in first US push after 27% revenue surge
British performance marketing agency Impression expands to New York with two US clients, Exclusive Resorts and AcquireUp, after posting a 27% revenue surge.
-
YouTube wants your CTV remote to become a checkout button
YouTube Brandcast 2026 added two-click CTV checkout via Google Pay, AI-driven Custom Sponsorships, plus Costco and Dollar General data in Display & Video 360.
-
TikTok World, upfront week, and an Amazon merger reshape the ad week
A single Wednesday carried TikTok's product cluster, three TV upfronts, and Amazon folding Rufus into Alexa, all converging on outcomes and AI.
-
Nexxen's CTV home screen bet is paying off - Q1 2026 results
Nexxen Q1 2026: CTV home screen, ACR data, and nexAI drive record programmatic revenue of $81.9M - what media buyers need to know about the platform shift.
-
Nexxen adds TCL and TiVo to its smart TV home screen ad network
Nexxen TV Home Screen expands to TCL and TiVo Ads, giving buyers programmatic access to native smart TV inventory across North America, the UK, and globally.
-
TikTok TopReach goes public: one buy for TikTok's two top ad spots
TikTok TopReach enters Q2 open beta combining TopView and TopFeed into one buy, offering 59% incremental reach at 3X lower cost per reach than TopView alone.
-
PubMatic's AI narrative can't hide what the numbers actually show
PubMatic Q1 2026 revenue fell again while Magnite grew 6%. A close read of both earnings shows the AI narrative running well ahead of the financial evidence.
-
TikTok Growth Max brings instant-play ad monetization to Mini Games
TikTok Growth Max for Mini Games brings Day 0 ROAS optimization and Smart+ automation to game developers across 10 markets, including the US, Japan, and Brazil.
-
TikTok's Branded Buzz and Search Hubs connect creator content to search
TikTok's Branded Buzz and Search Hubs connect creator UGC to brand-owned search destinations, with early data showing 58% more search page views when bundled.
-
TikTok Growth Max targets episodic drama ads with 3x ROAS claim
TikTok Growth Max for Mini Series launches with 3x Day-0 ROAS data, targeting episodic drama content across 11 markets including the US, UK, and South Korea.
