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Triton Digital announced this month a partnership with South Africa’s leading digital publisher solutions company, 365 Digital, whereby 365 Digital will leverage the industry’s leading programmatic audio marketplace, a2x, and promote efficacy on the digital audio channel to publishers and advertisers throughout South Africa. Inventory within a2x is accessible to buyers through a number of DSPs, including MediaMath, The Trade Desk, AudioTrade, RTBiQ, and AppNexus.
Triton Digital’s a2x is the world’s first programmatic marketplace for digital audio. Utilized by buyers around the world, a2x supports both open marketplace and private transactions, providing complete control over deal terms, brand safety, and ad quality. 365 Digital will utilize the intuitive tools within a2x to effortlessly execute non-skippable audio buys across the engaged digital audiences of podcasts, broadcast radio streams, online games, sports, and online music services.
“No other audio technology provider is as committed to leadership and innovation as Triton Digital, and we are thrilled to partner with them to provide brands, agencies, and publishers throughout the region with the tools, data, and support they need to take advantage of this extraordinarily effective marketing channel,” said Julian Jordaan, Commercial Director at 365 Digital. “With unrivaled yield optimization and a continuous flow of connected DSPs, a2x will enable publishers and advertisers to buy audio programmatically and scale their campaigns across a number of South Africa’s premier publishers and content types through a single, transparent exchange.”
“We are proud to partner with 365 Digital to fuel programmatic audio in South Africa,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We look forward to working with them to provide publishers and advertisers throughout South Africa with the tools and support they need to connect with new and engaged audiences in a meaningful way.”