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Yesterday, eMarketer revealed a study with the bets that retailers are placing in technology for 2018. The survey was done to respondents in North America and found out the first bet is to invest more in location-based marketing.
The second bet of investment will be in machine learning, the third in predictive analytics and the fourth in conversational commerce.
See here the bets of retailers for 2018. A study conducted by IHL Group and RIS News called Store Experience Study 2018: Retail Tech Spend Trends.