Trends

Mobile Marketing Association Germany just announced the trends that their members see for 2018. Here are the mobile trends for 2018: Mobile together with OOH Andreas Knorr, Marketing Director, WallDecaux: Out-of-home (OOH) advertising will deliver results off the charts. "As the last true mass media Out-of-home doesn’t just

Yesterday, eMarketer revealed a study with the bets that retailers are placing in technology for 2018. The survey was done to respondents in North America and found out the first bet is to invest more in location-based marketing. The second bet of investment will be in machine learning, the third

With the adoption of header bidding and first price auctions, publishers are winning again decision power on how to monetize their inventory, deciding the partners they want to work with, the advertisers that they keep a direct relation, and monetizing their audiences. The trend for 2018 is probably a less