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Yesterday, Salesforce and Google announced a new partnership, at Dreamforce. An integration that will allow connecting CRM and offline data into online, via Google Analytics 360. The integration will be available “beginning of 2018”:
- Sales data from Sales Cloud will be available in Analytics 360 for use in attribution, bid optimization, and audience creation;
- Data from Analytics 360 will be visible in the Marketing Cloud reporting UI for a complete understanding of campaign performance;
- Audiences created in Analytics 360 will be available in Marketing Cloud for activation via direct marketing channels, including email and SMS;
- Customer interactions from Marketing Cloud will be available in Analytics 360 for use in creating audience lists.