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PubMatic today announced a global supply path optimization (SPO) partnership with Sizmek. Pubmatic says that Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access to premium inventory while eliminating the financial risk of fraudulent traffic.
“Consolidation is inevitable as the ad tech industry evolves and more scrutiny is placed on the digital supply chain. At PubMatic, we have invested heavily in delivering quality, brand-safe inventory and efficient infrastructure to our buyers. We are excited that Sizmek is finding value in our platform, and that this partnership helps us extend those benefits to our shared customers,” said Rajeev Goel, Co-Founder and CEO of PubMatic.
According to Pubmatic, Sizmek also works with PubMatic to provide advertisers secure prioritized access to premium inventory across the SSP’s portfolio of publishers via programmatic direct channels, leveraging PubMatic’s PMP-Guaranteed and Targeted PMP products.
“PubMatic is a strong partner based on their shared commitment to transparency and quality, superior match rates, and advanced supply shaping technology,” explained Mike Caprio, Chief Growth Officer of Sizmek. “With this partnership, our advertisers experience access to in-demand audiences in brand-safe environments that ultimately improves their return on ad spend.”