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SPO

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Marketing News   -   Apr 10, 2018 Sizmek includes PubMatic in its network of preferred publisher platforms

PubMatic today announced a global supply path optimization (SPO) partnership with Sizmek. Pubmatic says that Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access to premium inventory while eliminating the financial risk

by Luis Rijo
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