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Sizmek today announced its retiring the Rocket Fuel brand. This announcement “signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform.”
“Sunsetting the Rocket Fuel brand reduces distraction in the industry, and gives us the opportunity to go to market with one brand, one voice, and one identity—all centered in one powerful and well respected Sizmek brand,” said Eric Duerr, Chief Marketing Officer of Sizmek.