Sizmek today announced its retiring the Rocket Fuel brand. This announcement "signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform." “Sunsetting the Rocket Fuel brand reduces distraction in the industry, and gives us the opportunity to go to
In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return
Rocket Fuel is on sale to Sizmek. The ad tech company Sizmek intends to buy the media buying ad tech company Rocket Fuel for 145 million dollars, $2.60 per share, in cash. As Ad Exchanger reminds, the shares of Rocket Fuel valued in 2013 29 Dollars, 11 times more
