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Rocket Fuel

Rocket Fuel

Data   -   Sep 23, 2017 What is the Intelligent Tracking Prevention?

In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return

Marketing News   -   Jul 18, 2017 Sizmek adquires Rocket Fuel: desperate fish buying another desperate fish?

Rocket Fuel is on sale to Sizmek. The ad tech company Sizmek intends to buy the media buying ad tech company Rocket Fuel for 145 million dollars, $2.60 per share, in cash. As Ad Exchanger reminds, the shares of Rocket Fuel valued in 2013 29 Dollars, 11 times more

Marketing News   -   Nov 20, 2017 Sizmek is retiring the Rocket Fuel brand

Sizmek today announced its retiring the Rocket Fuel brand. This announcement "signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform." “Sunsetting the Rocket Fuel brand reduces distraction in the industry, and gives us the opportunity to go to

by Luis Rijo
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Marketing News   -   Nov 20, 2017 Sizmek is retiring the Rocket Fuel brand

Sizmek today announced its retiring the Rocket Fuel brand. This announcement "signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform." “Sunsetting the Rocket Fuel brand reduces distraction in the industry, and gives us the opportunity to go to

by Luis Rijo
Data   -   Sep 23, 2017 What is the Intelligent Tracking Prevention?

In this article, we explain what is the ITP. Intelligent Tracking Prevention is a new method to guarantee more privacy to users and is being adopted by Apple on Safari. Basically, cookies will be preserved by Safari for a default period of 1 day, if the users don`t return

by Luis Rijo
Marketing News   -   Jul 18, 2017 Sizmek adquires Rocket Fuel: desperate fish buying another desperate fish?

Rocket Fuel is on sale to Sizmek. The ad tech company Sizmek intends to buy the media buying ad tech company Rocket Fuel for 145 million dollars, $2.60 per share, in cash. As Ad Exchanger reminds, the shares of Rocket Fuel valued in 2013 29 Dollars, 11 times more

by Luis Rijo
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