Sovrn this week announced the acquisition of VigLink. VigLink delivers revenue to publishers through content-driven commerce products that capitalize on consumer interest and intent.
Sovrn says this acquisition complements the Sovrn suite of products and services, offering content creators more revenue-generating tools.
“Sovrn and VigLink share a commitment to developing products and services that help publishers do more, learn more, and earn more. Publishers drive billions of dollars in purchasing behavior annually, yet much of their revenue comes largely from advertising. This acquisition brings another important and fast-growing revenue stream to publishers of all shapes and sizes, enabling them to capitalize on the consumer interest and intent they’ve created. Furthermore, marketers will be able to reach the customers they want at every step of the purchasing journey.”
Walter Knapp, CEO, Sovrn
According to Sovrn, VigLink’s acquisition will create one of the largest and most influential portfolios of publishers on the internet:
- More than 50,000 independent sites
- Reach more than 250M daily active consumers
- More than $1B in annual consumer purchase behavior
“VigLink was founded on the realization that the value publishers deliver to audiences and advertisers is not adequately recognized. In Sovrn we’ve found a partner that shares our view that publishers deserve better, and with the right tools they can do better. Together, we’ll be able to bring more resources and more impact to that fight.”
Oliver Roup, Founder and CEO, VigLink