Spotify hires Zuzanna Gierlinska as Head of Programmatic Europe

According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai.

Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head of Sales of Spotify in London.

Spotify is doing a big bet on programmatic, investing on automated selling of their advertising spaces and formats globally, on display, audio and video through DSP´s like Appnexus, The Trade Desk and lately on DBM, via Rubicon. Advertisers can buy these formats targeting all users, or by using Spotify|s data via PMPs.