Switch Media last week announced a partnership with Telaria, to enable more addressable advertising for OTT streamed content. Advertisers will be able to target more addressable advertising to audiences across Video on Demand streaming services, following an upgrade of Switch Media’s AdEase platform to be interoperable with video advertising management software Telaria.
The collaboration allows 100% programmatically traded video enabled by Switch’s latest solution for IP enabled set-top boxes.
Switch Media says the interoperability with the Telaria software platform into AdEase results in market-leading capabilities that enable publishers to offer advertisers a seamless and addressable ad offering across IP-based Set Top Boxes.
“In addition to seeking innovative ways of monetizing their audiences across Connected TV’s, content providers must provide advertisers with more data-rich and automated ways to connect their brands with consumers.”Tim Armstrong, Switch Media’s Product lead for AdEaseAdEase serves publishers and advertisers by improving the user experience and allowing for more engaged customers, with individual or household targeted ad insertion for on-demand. According to Switch Media, AdEase is expanding the number of addressable opportunities through integrations, and by maximizing and protecting ad revenue by surpassing most ad blockers.
Switch Media’s Product lead for AdEase, Tim Armstrong, said the move would open up new opportunities for streaming services to be able to monetize their offering effectively and as a result see the streaming market take the next step in its evolution.