Grokipedia halts edits on April 24, leaving 13,002 suggestions stuck
Ahrefs counted 356,000 Grokipedia citations across AI systems in March. Marketers now face a reference source frozen since April with an unreliable edit log.
AI
Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.
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Criteo cuts full-year guidance again as ad tech earnings split in two
Criteo cut guidance twice in three months and lost its CFO as August 5 earnings split ad tech, while a Google spam rule cost Taboola $20 million.
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GreenBanana SEO founder prices 238-page AI search playbook at $1.99
Amazon lists June 26 publication; the press release says July 21. Ten reviews, all five-star. Does one more framework help where Google says none is needed?
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Only 53% of marketers get meaningful ROI from AI, TransUnion finds
Survey of 100 US marketing leaders puts data and process readiness at 36% while 89% raise AI budgets. Fragmented data now shapes who scales AI and who stalls.
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PubMatic guardrails block AI agents from unapproved ad inventory
Agents halt mid-flight when a required approval field is empty, and every action is logged for buyers. Rise piloted it. Can an audit trail win agentic spend?
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Reddit loses search traffic as Google denies any ranking preference
Jennifer Kutz says Google AI features target no single platform, days after Reddit stock fell 12.49% on referral fears. But does a $60m data deal test that?
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Meta puts AI ahead of support tickets for developers by mid-September
Assistant now fields app review, business verification and API permission queries in plain language. Meta claims approval-rate gains but publishes no figures.
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Zeta's full AI adopters are 20% of customers and 70% of revenue
Revenue reached $443 million, up 44%, and free cash flow guidance rose $20.3 million for 2026. Whether rivals copy the AI disclosure remains the open question.
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Pie gains Amex Ventures backing after 100,000 calls to small businesses
MoeGo partnership embeds the platform in over 10,000 pet care businesses reporting 15x return on ad spend. Can vertical software displace the agency retainer?
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Google's CodeMender agent fixed 72 open source flaws in six months
Roughly 10% of Alphabet staff wrote open source code in 2025, and 20,000 outside accounts committed to its projects. Ad tech runs on standards Google seeded.
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Only 16% of brands track AI visibility as IAB sets measurement standard
More than 20 vendors sell AI visibility tools that disagree on the same brand. New IAB rules set out what buyers must be told before trusting any of the data.
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Advertisers face irreversible AI label field across 2 Google ad APIs
Setting syntheticContentAttestationStatus to IS_SYNTHETIC triggers labels in the EU, India and New York state. Once written, agencies cannot revert to unset.
