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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

OpenXSelect platform interface showing deals list with audience targeting, inventory packages, and curation tools.

OpenX launches curation platform for agencies

Platform cuts campaign setup time in half while doubling reach across streaming and web advertising channels.

Bid throttling diagram showing how publishers control duplicate requests in header bidding programmatic ads.

Publishers deploy bid throttling to tackle programmatic waste

New strategies emerge to control duplicate requests as header bidding creates auction chaos.

Vodafone increases news ad inventory 10% with AI brand suitability strategy

Telecom leader achieves 41% block rate reduction using DoubleVerify technology.

Two advertising technology executives (Ciarán O'Kane, Andrew Casale) discuss AI-driven innovation and investment strategies at Cannes 2025.

Index Exchange invests in First Party Capital as programmatic enters AI-powered phase

Index Exchange CEO Andrew Casale and First Party Capital general partner Ciarán O'Kane discuss accelerated innovation cycles at Cannes 2025 conference.

Woman cuts pie chart with scissors showing workforce reduction percentages in business layoffs

TripleLift cuts double-digit percentage of workforce in July restructuring

Supply-side platform reduces staff less than 20% following CEO transition.

Industry experts discuss programmatic advertising trends at IAB Europe's Virtual Programmatic Day panel.

Industry leaders emphasize performance focus as programmatic shows strong H1 growth

European programmatic advertising demonstrated robust performance in the first half of 2025, with experts highlighting a decisive shift toward outcome-driven campaigns during IAB Europe's Virtual Programmatic Day on July 3.

Panel discussion at IAB Europe's Virtual Programmatic Day explores attention metrics in advertising

Attention metrics influence programmatic decisions but standardization remains elusive

IAB Europe's latest Virtual Programmatic Day explores growing testing momentum as industry debates measurement uniformity.

Amazon Ads interview reveals Himalaya's digital strategy for India's growing natural beauty market trends

Himalaya Wellness reveals natural beauty trends driving India's marketing ecosystem

Amazon Ads interview exposes micro-trends in India's beauty sector showing natural ingredients preference.

Google completes Performance Max brand guidelines rollout for all UI campaigns

All new Performance Max campaigns through Google Ads interface now require brand assets at campaign level.

Industry executives debate programmatic curation benefits at IAB Europe's Virtual Programmatic Day panel

Industry leaders clash over curation benefits

Leaders debate curation's real impact amid rising demand for premium inventory and transparency concerns.

YouTube's 4S behaviors infographic: streaming, scrolling, searching, shopping reshape marketing funnels

YouTube and 4S behaviors redefine marketing strategies

Industry leaders reveal how streaming, scrolling, searching and shopping reshape consumer journeys for marketers.

Google Discord server invitation showing 14,854 members in advertising developer community launch

Google launches Discord community for advertising developers

Google's Ads Developer Relations team establishes dedicated Discord server for API developers and advertisers seeking technical support.

Marketing professionals analyzing Google Ads Editor 2.10 Performance Max campaign settings in office meeting.

Google Ads Editor 2.10 brings AI features and enhanced targeting control

Editor update introduces campaign-level negative keywords for Performance Max and streamlined AI-powered tools for advertisers managing large-scale accounts.

Google healthcare policy requires LegitScript certification for telemedicine ads in UK and Singapore markets.

Google expands telemedicine advertising to UK and Singapore markets

Policy update allows certified providers to promote prescription drug services through advertising platforms starting July 2025.

Pablo Alvarez, Google AdMob Group Product Manager, announces new mediation platform updates and features.

Display Featured

Google launches major AdMob mediation updates with new bidding partners

AdMob mediation platform receives significant feature expansion including new bidding partnerships and optimization tools.

Google Ads customizers sunset July 14, 2025: Legacy {customizer} code replaced by AI automation systems.

Google Ads scripts remove legacy ad customizers from July 14

Google terminates ad customizers for expanded text ads and legacy extensions in scripts, ending three-year sunset.

Google Ads telemedicine policy expansion enables UK and Singapore healthcare provider advertising

Google expands telemedicine ads to UK and Singapore markets

Google enables prescription drug service promotion by certified telemedicine providers in two new markets starting July 2025.

Google certification document with healthcare symbols, flags of US, Canada, New Zealand, and medical professionals.

Google launches restricted drug term certification for healthcare advertisers

Google introduces certification requirement for healthcare advertisers using personalized targeting with restricted drug terms effective July 2025.

Google Ads Financial Services Campaign showing approved status with Irish flag background colors

Google opens debt services advertising in Ireland with July verification rules

Google expands financial advertising access to Irish market while implementing comprehensive verification requirements for debt service companies.

StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

Empty Microsoft boardroom with Xbox console symbolizing 9,000 employee layoffs in gaming division

Microsoft cuts 9,000 employees as Xbox division faces major restructuring

Microsoft announces substantial workforce reduction affecting less than 4% of global staff.

Pharmaceutical pill press machines with red prohibition symbol illustrating Google Ads policy restrictions.

Google blocks pill press equipment ads starting September 2025

Advertising policy update targets tableting machines and related components as dangerous products affecting pharmaceutical manufacturing equipment market.

Google Ads bid strategy report showing conversion delay indicator affecting campaign performance evaluation and scaling decisions.

Google expert warns against premature campaign evaluation pitfalls

Conversion lag patterns cause advertisers to misjudge actual performance metrics.

AdSense Fill empty ads feature displays contextual suggestions in unfilled spaces, as shown in mobile demo

Google AdSense introduces automatic fill for empty ad spaces

Google launches unfilled slot optimization with contextual suggestions and 30-day rollout starting July 3, 2025.