Display - PPC Land

Native ads network Outbrain goes public today

Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.

Google releases a new ad code in AdSense

Google says the new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site.

Display

TuneIn taps TripleLift for native and video

TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.

Taboola

Taboola News grows over 270 percent year-over-year through OEM partnerships

Taboola News is now reaching 500 million daily active users in over 80 countries

Finance

Google to restrict financial ads in the UK, starting in August

Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.

Yelp

Yelp launches Yelp Audiences with ads off-platform using search audiences

Yelp Audiences enable advertisers to buy ads across the web using search audiences from Yelp.

Xandr

Microsoft and Xandr renew contract on buy and sell side

Microsoft is extending its use of Xandr’s sell-side platform, Xandr Monetize, and its Global Supply Evangelism relationship with Xandr.

AdMob

Google expands Open Bidding to all app developers, and brings more buyers into the auctions

Google is also changing the name Open Bidding into AdMob bidding.

Google

Google to show anchor ads on desktop screens

According to Google, AdSense publishers with the anchors turned on, will soon see the anchor ads on wider screens such as desktop.

Adevinta

Adevinta acquires eBay Classifieds Group

Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.

Google

Google opens Performance Max beta to more advertisers

Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.

Google

Google to revamp Insights page in Google Ads in the coming months

Insights are only available at account level, and are updated daily.

AdMob

Google renames AdMob's rewarded ads report to user activity report

AdMob is Google's program for app publishers that want to monetize their apps with ads. AdMob was acquired by Google in 2009.

Google

Google to accept gambling ads targeting Ethiopia, Ghana, or Tanzania

Google will allow gambling ads only from licensed entities from these countries.

Criptocurrency

Google to allow cryptocurrency ads in the United States, starting on August 3

ICO ads to remain banned. Google barred ads for cryptocurrencies and related products back in 2018.

Criteo

Criteo expands Criteo Retail Media API access to Pacvue, Perpetua, Flywheel, Kenshoo, and Tinuiti

eCommerce advertising solutions gained directly access to Criteo Retail Media API.

Header Bidding

AdPushup launches Header Bidding Analytics and Hyper Optimizer

Header Bidding Analytics enables publishers to see real-time auction data for better decision-making.

New York Times

The New York Times records a 26.7% drop in advertising revenue

But the digital-only subscription revenues offset the lower advertising revenues.

FloC

Google achieves 95% of the conversions per dollar spent using FLoC

Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.