Marriott to introduce ads in their websites and hotels
Marriott Media Network to cover display, mobile, video, email, and DOOH channels.
Display
Total digital ad spend in Ireland reaches €830m in 2021, a growth of 27%
Total digital ad spend in Ireland reached €830m in 2021, a growth of 27% year-on-year.
Magnite launches a self-service Deal Discovery
In Magnite Deal Discovery buyers can curate open market inventory and request PMP deals.
Google to introduce 2 new type of insights for Performance Max campaigns
The 2 new insights are asset audience insights and diagnostic insights.
Google to introduce a new goal in Performance Max campaigns focused on new customer acquisition
Performance Max is a campaign type providing advertisers with a unified buying service to all Google Ads inventory.
Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager
Open Bidding in Google Ad Manager enables publishers to have more demand exchanges competing for ads. Google takes care of the payments.
Google expands the advertiser verification program to 37 new regions
Google gives advertisers 30 days to submit their answers.
Google updates Inappropriate Content in advertising policies
Google will forbid advertisers with content that shares personally identifiable information promoting financial fraud, identity theft, harmful direct contact, or harassment.
The IAB Digital AdOps Conference Sydney 2022 now available on YouTube
The Sydney Digital Ad Ops was held on April 7.
TripleLift launches a GREEN Exchange Traded Deal
TripleLift Exchange Traded Deals (ETD) are frequently refreshed to deliver the most relevant placements.