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Google updates political content policy for Brazil in May 2024
Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.
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Taboola launches Taboola Select targeting large advertisers with premium publisher network
Taboola Select represents a first for the company, offering advertisers access to performance-driven campaigns through a highly vetted subset - just 15% - of Taboola's top publishers in the United States.
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Google AdSense new webinar: Payments Q&A
The webinar, scheduled for April 19th, 2024, will delve into frequently asked questions, address common concerns, and provide expert guidance on optimizing revenue streams.
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Google introduces AI-powered image tools in Demand Gen campaigns
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
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Apple opens new avenue for App Discovery in Europe
Apple is transforming iOS app distribution within the European Union. With the latest iOS 17.5 beta 2 release, a new feature called Web Distribution empowers developers to offer their apps directly from their websites to EU-based users.
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Google unveils Ad Intents, a new AdSense ad format
Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.
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Google Ads explains what Smart Bidding is and offers best practices
Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.
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Marin Software strengthens Microsoft Advertising integration for optimized campaigns
This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.
Data News
Google Analytics introduces new linking recommendation for DV360 advertisers
GA4 will now proactively suggest linking unlinked DV360 advertisers to their corresponding Google Analytics accounts.
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Microsoft Advertising transitions away from manual CPC to enhanced CPC
Microsoft Advertising announced today a major update to its native ad bidding process, transitioning away from manual cost-per-click (CPC) in favor of enhanced CPC (eCPC).
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Microsoft Advertising deprecates Hotel Center subaccounts
As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.
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Microsoft Advertising introduces AI-powered smart image cropping
Microsoft Advertising is streamlining ad creation workflows with the introduction of AI-powered smart image cropping for Audience ads and image extensions.
Data News
Microsoft Advertising auto-enables Click ID for improved conversion tracking
Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.
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Yahoo acquires Artifact, the AI-powered news platform founded by Instagram's creators
Yahoo today announced the acquisition of Artifact, the news aggregation and discovery platform powered by artificial intelligence (AI). Founded by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact leverages technology to deliver highly personalized news experiences.
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Google introduces new mobile app inventory and fees in DV360
Google today announced a significant update to DV360, expanding mobile app inventory access and introducing associated fees. This change will provide advertisers with greater control and access to quality app inventory.
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Google Ads: When to Switch from tCPA to tROAS
A sudden change in bidding strategy can disrupt Google's algorithm and lead to volatility in results.