Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
Taboola introduces Taboola for Audience, an AI-driven platform helping publishers navigate traffic challenges from search and social media changes.
Topic
Display News
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
Location-based advertising: revolutionizing digital marketing strategies
Exploring the rise of location-based advertising and its impact on consumer engagement and business growth.
Microsoft Advertising unveils Brand Lists for Performance Max Campaigns
New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.
Performance Max first results on Microsoft Advertising
Microsoft Advertising's Performance Max shows promise for reducing campaign costs and boosting conversions, with new features offering more campaign control.
Comscore and Anzu partner to improve measurement of In-Game advertising
Comscore partners with Anzu to improve measurement of in-game advertising campaigns using Comscore Campaign Ratings (CCR).
AdInMo unveils Clickable In-Game Ads with New SDK
AdInMo releases new SDK allowing mobile game developers to integrate clickable ads without disrupting gameplay.
TripleLift leadership changes: Dave Clark steps down as CEO
Ad tech company TripleLift announces leadership changes with CEO Dave Clark stepping down and an interim Office of the CEO being formed.
CairoRCS Media implements Magnite's Demand Manager Platform
CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.
Google unveils Updates to DV360 for enhanced advertising
Google announces significant changes to Display & Video 360, including new reporting features and privacy measures for select US states.
Google Ads expands Lottery Courier advertising in the US (Except California)
Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.