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Display

The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.

Google Ads customizers sunset July 14, 2025: Legacy {customizer} code replaced by AI automation systems.

Google Ads scripts remove legacy ad customizers from July 14

Google terminates ad customizers for expanded text ads and legacy extensions in scripts, ending three-year sunset.

Google Ads telemedicine policy expansion enables UK and Singapore healthcare provider advertising

Google expands telemedicine ads to UK and Singapore markets

Google enables prescription drug service promotion by certified telemedicine providers in two new markets starting July 2025.

Google certification document with healthcare symbols, flags of US, Canada, New Zealand, and medical professionals.

Google launches restricted drug term certification for healthcare advertisers

Google introduces certification requirement for healthcare advertisers using personalized targeting with restricted drug terms effective July 2025.

Google Ads Financial Services Campaign showing approved status with Irish flag background colors

Google opens debt services advertising in Ireland with July verification rules

Google expands financial advertising access to Irish market while implementing comprehensive verification requirements for debt service companies.

StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt achieves 71% QPS reduction with Index Exchange podding

StackAdapt reports significant infrastructure improvements and 25% peak win rate increase through advanced streaming TV advertising technology partnership.

Empty Microsoft boardroom with Xbox console symbolizing 9,000 employee layoffs in gaming division

Microsoft cuts 9,000 employees as Xbox division faces major restructuring

Microsoft announces substantial workforce reduction affecting less than 4% of global staff.

Pharmaceutical pill press machines with red prohibition symbol illustrating Google Ads policy restrictions.

Google blocks pill press equipment ads starting September 2025

Advertising policy update targets tableting machines and related components as dangerous products affecting pharmaceutical manufacturing equipment market.

Google Ads bid strategy report showing conversion delay indicator affecting campaign performance evaluation and scaling decisions.

Google expert warns against premature campaign evaluation pitfalls

Conversion lag patterns cause advertisers to misjudge actual performance metrics.

AdSense Fill empty ads feature displays contextual suggestions in unfilled spaces, as shown in mobile demo

Google AdSense introduces automatic fill for empty ad spaces

Google launches unfilled slot optimization with contextual suggestions and 30-day rollout starting July 3, 2025.

GrayScaleAdz Chrome extension demo showing colorful YouTube ads converted to grayscale for distraction-free browsing

Chrome extension transforms colorful ads into grayscale reducing distraction

GrayScaleAdz launches browser extension converting advertisements to grayscale, balancing user focus with creator revenue.

Figma collaborative design platform showing multi-user interface with Netflix streaming app design workflow

Figma files for $1.5 billion IPO on NYSE after Adobe acquisition collapse

Design platform targets public listing with 46% quarterly revenue growth amid competitive AI landscape.

Microsoft Ads consolidates Target CPA and ROAS into Maximize strategies with optional goals after August 4.

Microsoft consolidates bidding strategies

Microsoft removes standalone Target CPA and ROAS options, integrating them as goals within existing maximize strategies.

Google opens Ukraine gambling ads July 14, 2025 with state licensing requirements for operators

Google opens gambling advertising in Ukraine from July 14

Google expands gambling ads to Ukraine requiring state licensing and certification for online operators.

Microsoft exec reviews AI-powered ad fraud detection systems targeting deepfake scams and financial threats.

Microsoft Advertising removes over one billion ads in 2024 trust safety drive

Microsoft's comprehensive enforcement efforts target deepfake scams and financial fraud while strengthening advertiser protections across its platform.

Trump Truth Social post announcing Canada trade talk termination over digital services tax June 27

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Canada rescinds digital services tax to advance trade talks with United States

Canada withdraws DST collection ahead of July 21 deadline for comprehensive trade negotiations.

Google Offerwall interface showing mobile implementation with rewarded ad option for publisher monetization.

Google unveils Offerwall to expand publisher monetization options

Google Ad Manager introduces flexible tool allowing publishers to offer multiple content access methods while giving audiences greater control over site experience.

Google Ads Demand Gen value-based bidding requirements: 50+ conversions needed for advanced strategies

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Google clarifies value-based bidding requirements for Demand Gen campaigns

Google specifies conversion thresholds for Demand Gen value bidding, requiring 50+ conversions for advanced strategies.

Google Ads old vs new compact segment dropdown menu interface comparison showing reduced visual space usage

Google Ads tests compact segment dropdown menu in advertiser console

New interface reduces visual space while maintaining functionality across campaign analytics

Equativ completes Sharethrough integration to create global media platform

Equativ finalizes year-long merger process with Sharethrough, creating unified end-to-end advertising platform with 750+ employees across 20 countries.

Laura Delias and Pascaline Montigny discuss attention-based bidding success in DV360 podcast episode

French agency achieves 7% cost efficiency boost with attention-based bidding in DV360

EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.

Adform CTO Jochen Schlosser explains open web opportunities on ExchangeWire whiteboard session

Microsoft's Xandr DSP closure opens doors for independent players

Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.

Yield book cover by Ari Paparo exposing Google's advertising dominance through secret market schemes

Former Google exec exposes ad empire's secret schemes in new book

Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets.

Meta enables SKAdNetwork 4.0 with 3 postbacks, extended 35-day attribution windows, and coarse conversion values for iOS ads.

Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration

Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps.

Criteo's auction-based display ads enable real-time bidding across major retailers like Costco and Shipt.

Criteo debuts auction-based display ads for retail media flexibility

Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options.

Google antitrust collateral estoppel explained: how courts prevent relitigating decided facts

Google faces first private collateral estoppel motion after monopoly ruling

Advertisers file motion demanding Google be prevented from relitigating monopoly findings after Virginia court established liability for anticompetitive conduct.