Adzooma launches a Business Score, rating businesses in digital marketing
Adzooma yesterday relaunched their platform, introducing a Business Score rating businesses in digital marketing, including PPC, SEO, and Web Metrics.
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Display
A collection of 57 issues
eyeo launches an ad platform reaching 225 million ad blocker users
eyeo this month launched Trestle, a DSP (Demand Side Platform) reaching over 225 million ad-filtering users who consent to see Acceptable Ads.
Google introduces more controls over optimization experiments in AdSense
Google last week introduced more controls 3 new settings to Auto optimize in AdSense.
Google upgrades Google Ads’ data-driven attribution to support YouTube and Display ads
Google this month upgraded Google Ads’ data-driven attribution to support YouTube and Display ads.
Google launches full-screen inline ads in AdSense
Google today announced the release of full-screen inline ads to all AdSense publishers. Full-screen inline ads are full-screen banner ads that appear inline with your content as a user scrolls the page.
Google to forbid political advertising in Ontario during the election period
Google today announced it will disallow political advertising with Shopping Ads, in Ontario, during regulated election periods.
Google Ad Manager not delivering some campaigns in Brazil as expected
Google yesterday reported it has a disruption in Google Ad Manager, affecting some campaigns targeting Brazil, that are not delivering as expected.
Google introduces a Bidding Insights report in DV360
Google updates Custom Bidding in DV360 introducing a Goal Builder
Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.
Teads postpones IPO
Teads this week announced that it has postponed plans for its initial public offering. This filed for an IPO in the beginning of this month.