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Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

AI

Stay informed with the latest AI industry news impacting digital advertising and marketing. PPC Land covers breaking developments from Google Gemini, ChatGPT, Microsoft Copilot, and emerging AI platforms. Get expert analysis on how artificial intelligence transforms programmatic advertising, search marketing, and ad tech. From AI-generated content and brand safety to AI Overview ads and traffic impacts, we deliver actionable insights for advertising professionals navigating the AI revolution.

AI   -   Mar 11, 2026 IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types
IAB Tech Lab Agent Registry showing 10 registered MCP servers across ad tech categories, March 2026.

IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

AI   -   Mar 11, 2026 Amazon's Health AI agent is now on its website and app - what Prime members get for free
Amazon Health AI chat interface on the Amazon app asking a user about symptoms.

Amazon's Health AI agent expands to Amazon.com and its app on March 10, 2026, giving Prime members free virtual care visits powered by Amazon Bedrock multi-agent systems.

Houses of Parliament at dusk with AI data network overlay, symbolising UK copyright regulation.
AI   -   Mar 11, 2026 Lords demand AI firms disclose training data or face UK licensing freeze

House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.

by Luis Rijo
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AI   -   Mar 11, 2026 Lords demand AI firms disclose training data or face UK licensing freeze
Houses of Parliament at dusk with AI data network overlay, symbolising UK copyright regulation.

House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.

by Luis Rijo
AI   -   Mar 11, 2026 IAB Tech Lab's agent registry hits 10 with Amazon and new deployment types
IAB Tech Lab Agent Registry showing 10 registered MCP servers across ad tech categories, March 2026.

IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.

by Luis Rijo
AI   -   Mar 11, 2026 Amazon's Health AI agent is now on its website and app - what Prime members get for free
Amazon Health AI chat interface on the Amazon app asking a user about symptoms.

Amazon's Health AI agent expands to Amazon.com and its app on March 10, 2026, giving Prime members free virtual care visits powered by Amazon Bedrock multi-agent systems.

by Luis Rijo
AI   -   Mar 10, 2026 Ad and media firms beat every industry on gen AI ROI, Snowflake data shows
Data center with holographic AI analytics charts showing gen AI ROI gains across industries.

Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds.

by Luis Rijo
AI   -   Mar 10, 2026 Smartly bets on Mexico City to power its global AI ad tech push
Mexico City skyline at night with AI data network overlay above Paseo de la Reforma.

Smartly opens a Mexico City hub for product, engineering, and commercial teams, targeting AI campaign orchestration, CTV, and Creative Ad Tech for 800+ brands.

by Luis Rijo
AI   -   Mar 10, 2026 LinkedIn ranks #2 in AI citations - what 89K URLs reveal about B2B visibility
Top domains cited by ChatGPT, Perplexity, and Google AI Mode - LinkedIn at 11.03%, January 2026.

Semrush analyzed 89,000 LinkedIn URLs cited by ChatGPT, Google AI Mode, and Perplexity to find what drives AI search visibility for B2B brands.

by Luis Rijo
AI   -   Mar 10, 2026 Court blocks Perplexity's Comet browser from Amazon's accounts
AI agents from Perplexity's Comet browser collide with Amazon's digital security shield.

A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.

by Luis Rijo
AI   -   Mar 10, 2026 IAB Tech Lab's CoMP spec forces LLMs to pay before they crawl
IAB Tech Lab CoMP framework: AI bot agreements, marketplace content surfacing, token delivery flow.

IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.

by Luis Rijo
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