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Invalid Traffic

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  • 1 min read

    RhythmOne integrates Pixalate to detect invalid traffic in OTT

    RhythmOne this week announced that it has formed a partnership with Pixalate, regarding its newly Media Ratings Council, Inc. (MRC) accredited over-the-top (OTT) invalid traffic (IVT) detection and filtration solution. RhythmOne’s says the planned integration of Pixalate’s solution into its unified programmatic platform offers an added

  • 1 min read

    AdMaster finds 28.8% invalid ad traffic in China

    AdMaster finds 28.8% invalid ad traffic in China in the first half of the year.