DOJ wants AdX open to Prebid in six months, Google asks for twelve
Google and the DOJ filed rival final judgments in the ad tech case, splitting over a six or twelve month deadline to open AdX to Prebid and on monitor powers.
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Midterm ad spending overtakes the 2024 presidential race
Midterm ad spending will reach $11.6bn, above the 2024 presidential cycle, with $2.6bn of it going to CTV and political podcast spend already up 42% in a year.
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Italy fines IQVIA 7m euros over patient records it called anonymous
Italy's Garante fined IQVIA 7 million euros over 1 million patients' records it called anonymous, a ruling whose reasoning reaches hashed ad tech identifiers.
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Judge Castel sends Google's $1.72bn ad tech damages claims to a jury
Google ad tech damages claims head to trial after Judge Castel denied summary judgment, as Apple quietly widened its iOS 27 blocklist to hundreds of data firms.
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Judge Mehta dismisses Penske's Google AI Overviews antitrust suit
Google AI Overviews antitrust suit dismissed: Judge Mehta found no agreement to sell Penske traffic, as SPUR published its AI content tracking standard v1.0.
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NYSE suspends Getty Images with $1.47bn of debt and 12-cent shares
NYSE suspended Getty Images trading at 12 cents as $1.47 billion of debt came due, while Google stripped live prices from EU Search and Viant cut CTV fees.
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Apple's iOS 27 blocks The Trade Desk from serving ads on Safari
Apple's iOS 27 update blocks The Trade Desk's ad delivery domains on Safari, as Amazon renames its DSP and AppLovin sues Unity over mobile ad data collection.
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Publishers ask Congress to force AI bots to say who they are
AI scraping bots would have to name themselves under a bill that 300 publishing executives took to Washington, as Cloudflare reset its own crawler controls.
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Agencies stop hiring graduates as AI takes the entry-level work
Agency owners say they have stopped hiring graduates as AI absorbs entry-level work, while a Senate bill would put $250bn of US talent spending under one plan.
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Ad tech's most reliable numbers this week had to be pried out by courts
Copilot click data, 43.9 million Meta violations and a 120-minute TikTok cap surfaced via litigation, as platforms and vendors shipped claims nobody can test.
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Alabama caps TikTok teens at two hours a day in a $116.2m consent decree
Alabama's $116.2m TikTok consent decree sets a 120-minute teen daily cap, night blocks and age-estimation error limits, with $183.8m more tied to rival deals.
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Jury finds Meta's data claims broke the law 43.9 million times
A Santa Fe jury ruled 26 Meta statements about data, hate speech and Cambridge Analytica deceptive, setting a statutory penalty ceiling near $219.5 billion.
