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Marketing News   -   Feb 10, 2018 Header Bidding for Apps: MoPub Advanced Bidding is now in alpha for selected publishers

Mopub launched this year an alpha called MoPub Advanced Bidding. MoPub Advanced Bidding is an "answer to header bidding for mobile app" and according to MoPub, "is now in closed-alpha with a few select publishers." MoPub Advanced Bidding "will allow ad networks to bid alongside

by Luis Rijo
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