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Marketing News   -   Jun 26, 2018 IAB launches a guide with best practices for MRAID 3.0

IAB this month launched a new guide with the best practices for MRAID 3.0. MRAID is the Mobile Rich Media Ad Interface Definitions, the standard API for mobile rich media ads that run in mobile apps. MRAID 3.0 supports viewability, audibility measurement, location, pre-loading, exit mechanism and vpaid

by Luis Rijo
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