Open Auction

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• 2 min read

  How publishers sell their ad inventory to buyers?

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Aug 29, 2018 • Open Auction • PMP • Programmatic Guaranteed

  The 4 ways publishers are selling their inventory to buyers: IO, Programmatic Guaranteed, Open Auction and PMPs.