Facebook Audience Network, AppLovin, and Rubicon Project enroll in AdMob Open Bidding
Google this week announced that Facebook Audience Network, AppLovin, and Rubicon Project are joining the open bidding beta program, following the first participants: OpenX, Index Exchange, Smaato, Tapjoy, and AdColony. Developers monetizing their apps with AdMob Open Bidding "are already seeing more ad revenue and less latency for their