Open Exchange

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• 1 min read

  Google launches open exchange Guaranteed Packages in DV360

  Luis Rijo

  Luis Rijo

  Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

  • LinkedIn

  • Feb 9, 2019 • Guaranteed Packages • Open Exchange • Programmatic Guaranteed

  Google last month launched the Guaranteed Packages in DV360. Guaranteed Packages are open exchange deals, with a guaranteed CPM, that automate the sourcing and matching of inventory in DV360. Only inventory from the Google Ad Manager is available. Advertisers requesting a Guaranteed Packages can choose certain publishers, audiences, and campaign