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Oracle

Posts

  • 1 min read

    GDPR ate the cookies on the news websites in Europe

    Luis Rijo
    • • Oracle • Rubicon • Third Party Trackers

    Google is the cookie owner with most cookies in Europe. Google saw a drop of only 1% of cookie usage, from 97% to 96%, after the GDPR.

  • 1 min read

    Google opens the advertising products to measurement partners

    Luis Rijo
    • • Innovid • IRi • Kantar

    Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says