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Oracle Data Cloud

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Marketing News   -   Apr 24, 2018 Oracle buys Grapeshot in the GDPR Contextual era

Oracle is acquiring Grapeshot, the company announced today. The agreement was signed today (April 24, 2018) and this acquisition happens ahead of GDPR, the EU regulamentation that can limit data usage on programmatic. Grapeshot is a provider of contextual targeting integrated in multiple DSP´s, like AppNexus and MediaMath, and

by Luis Rijo
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