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Oracle

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  • 1 min read

    Oracle buys Grapeshot in the GDPR Contextual era

    Luis Rijo
    • • Oracle Data Cloud

    Oracle is acquiring Grapeshot, the company announced today. The agreement was signed today (April 24, 2018) and this acquisition happens ahead of GDPR, the EU regulamentation that can limit data usage on programmatic. Grapeshot is a provider of contextual targeting integrated in multiple DSP´s, like AppNexus and MediaMath, and

  • 1 min read

    Bing integrates Custom Audiences with Oracle DMP

    Luis Rijo
    • • Oracle • Oracle Data Management Platform

    Oracle Data Management Platform (DMP) has been integrated with Bing Ads Custom Audiences. According to Bing, this allows advertisers to use their first-party data through the Oracle DMP to reach Bing users. This is only possible via the Custom Audiences, that are based on own customer data. CRM data