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Precision Audiences

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Marketing News   -   Feb 13, 2018 Lotame Precision Audiences are using machine learning to get more reach

Lotame announced last week - 9 February - the creation of Precision Audiences: data segments that exceed industry on-target benchmarks and improve targeting, insights, and analytics. According to Lotame, first-to-market from this line is the Precision Demographic Audiences, segments based on age and gender. Barry Levine, at Martech, wrote that

by Luis Rijo
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